Page 6 Advertisements Column 4

Taranaki Daily News, 12 July 1915, Page 6

Mr. ]\ ennarley Ifmnford ia now servir.jr :it tl.o front. When in New Zealand with Madame Clara 15utt, he purchased a supply of Fluenzol, and gave permis sion to have his naino used. Many singers of world repute garble Fluenzol and appreciate its ifreat valuo in clearin j; tiio throat and nasal passages and invigorating the vocal chords. *

Why Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his .quality. He has to follow one course or the other—there's no escape—for the wholesale cost of fine tea in Eastern markets has increased over 2 id. per lb. since August last. The main reason for this rise has been the greatly increased demand - and the fact iFial; tert production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. Willi the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—-yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New Zealand on the average 2|d. to 3d. per lb. more than in August last. Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was. formerly given, the packer is now faced with a loss on every packet. There's no escape from the fuels--either prices have, to lx> incivasc'l—w. as an alternative, quality value must be, reduced by the admixlureof cheaper, inferior, less healthful teas. The "Ainlicr 'i ips" Proprietors .-ire determined that, in (heir ease, this alter native will never lie taken. "Amber Tips"remarkable li-e in a few years from an unknown brand to by far the largest gulling tea in New Zealand the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still bo given —-nothing but the linest, leas will be used, but to do so the price h;w to be increased. We are convinced thai must homer-, in New Zealand would rather i>av 2d. per lb. more and get ihe lines! tea that can be produced rat her than pay the old price and get an interior article. with an admixture of poorer leas, less healthful alike to uen'esaud digcsti"o. forget quality and health fulness -consider the question purely from the standpoint of economy—there too "Anibe; ' Tips" leads, for every pound will giw more cups-- and at a i-price per cup. —<' tip for cup, there's no cheaper tea. 'therefore, even at the new price.-'. Amber Tips is si ill Ihe cheap.--,! yon g.-t better tea—more delicious (la voiir- linn• i fragrance while, as Ihe i/alert, invesli gatiou showed, your health <Vi 1! benalit Surely localise of a penny extra pe; half lit. packet you will not deprive yourself of a U:ii WhlAi for utility, tlavonr. urn! economy i-; unique and unsurpassable. The housewives of New Zealand want a #>„■] article and t«ood value, and one j trial convinced them lhal". Amber ii a fea notliiu;' ef.vj could equal. Do they slill want valuo. ami quality? We beHovc they do —wo know it. & /lim 1/10-, 2/-, 2/2 per lb. ,7V only (rti Unit htm (•> inn-ftS'- if* lln'/iiv-i '-an if!! t:'U