Page 6 Advertisements Column 3

Taranaki Daily News, 10 July 1915, Page 6

DISTRICT NI.'KSB PRAISES lIEAX'S ]•: SSIiXC i In my work as Disbiet Xurse i have found no oilier remedy to pive such prompt relief and comfort in whoooing mid oilier coughs and sore throats as (lie mixture I make from Tloan's Essence. My patients sueak well of it. Also fmd Mean's Essence very economical." Disthict Xuksk VICAU!, MangOllui. "I have used llcan's Essoin-.: from the time it was first put on the market. As a storekeeper I stock for sale other remedies, but my own experience, and also iufonintion obtained from customers, is that for coughs, colds, bronchitis, sore throats and influenza Bean's Essence far excels all others." F. Wood, Rangiriri, Waikalo. Making good cough mixture at home is now a simple process. Get a bottle of Hean's Essence from your chemist or store. Take home and add sweetening and water. See easy directions 011 label. This will give you a pint of the finest household cough and cold remedy you can obtain, 12/- worth for 2/-. When required for whooping cough, croup, bronchitis, asthma, and other hard or phlegmy coughs let each dose be swallowed as slowly as possible. The longer it stays in the mouth the better. It will clear the nasal passages, remove phlegm, and give immediate ease end comfort. When throat is sore or swollen use freely as a gargle. You can feel tha good effects every time you take a dose. < Hean's Essence is sold by most chemists and stores, or post-free promptly on receipt of price, 2/-, from Hean, Chemist, Wanganui. Wherever you buy be sure ;on get H-E-A-N-'S and reed tht circular. ~ 13

Why Tea Costs More— Information of Vital Interest to Every Woman. The factors responsible for the enormous rise in the wholesale price of tea—increasing its average cost to the tea merchant by no less than 2id. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this series. The reasons why "Amber Tips" Tea has been forced to increase its prices by 2d', per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in "Amber Tips," although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been surprised at the remarkable value, wonderful quality and purity given in "Amber Tips " at So low a price. No other brand lias been able to offer such good value and hence the sale of "Amber Tips" has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit —the difference between cost and selling price—is much greater. The average increase of 2\d. to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives—he must either increase his prices or reduce his quality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of "Amber Tips" have chosen the former one rather than the latter. But think the matter out--if another brand dons not raise its prices and still chiinis t o'give the same value—surely it means Unit the price charged before the war was excessive—more than should lie asked if pood value for the money was given—otherwise a heavy loss must be faced by the packer. It is al'.vays harder to raise tlio price of a product than it is to reduce its quality, and it was easier for " Amber Tips" to meet the increased cost by giving Jin inferior article by adding lowgrade inferior teas. lint the "Amber Tips " standard has been set as the highest that can be given at the. price—the best value dial can be obtained for the money—and this standaid will still be maintained. Only 2d. per lb. more is asked, and that 2d. per lb. ensures the finest tea that can be purchased in the world at the This seems rather a bold statement, but we are prepared to back it up by facts. Prove it for yourself. AVriteto your friends in Kngland, Australia, Canada, or elsewhere-send them a packet of "Amber Tips" anil ask them if ihey can secure the same value, quality, purity, and tlavour for even CJ per lb. more. ATter all is said ar.d done, surely iho increase in cost is l.ut small when one considers that the linest value in tile world is being seemed -a lea which is so absolutely pure and lino dial it can readily be taken by ehitl'vu and by those of the weakest di'.-i s.iioii. Then, too, " Amber 'I :;>s " is Ike most economical tea it givis more cups per lb. of the deiiei.iu.s refreshing beverage—the cost per cup is less, so ihat you are still saving money and economising. 102

IjlO, 2.'-, 2-'2 per '6. ?'.'»< odi'f/ /ill /''.'i.'/ /«!»' I" ilirmixc lis l>rices—the forcjoimj will let! tehii. ACiliNli HACK. The'bane alike of I lie Imnsfwife ami of the working n.an. hi susnc cases, every movement o.'' (lie body is accompanied by ii sharp, stabbing pain in the small of (lie back, ai:. 1 in others, the p:ii:i is ilnil and c on!:i;ii<j >:<. '.i'lie.-e are symptoms (.£ kidney disease. Ambt its progress by nsimr Dr. Sheldon's Gin Pills, which will iiel in n. siii'prU.in<;l.v prompt manner. Price, is (id and "2s Oil. 'Obtainable everywhere. ■'Mr. Carroll Hawaii. n«:.-ln.i!t fivrriarv of (he American Ileal 1-Ma'e Company, advrrli.-inu: —"!n c'lr real r-'.aie advertising we use loral iinvj.ajw.s entirely and ha\o had many instances of 'ii;lul results .both in the sn':e of improved and unimproved real estate, and in renting residential and business space." Another end orsenient of (he power of newspaper advertis'in:; to business. ]f