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Taranaki Daily News, Volume LVII, Issue 264, 17 April 1915, Page 8

The modern newspaper requires very little to recommend it as the advertising medium par excellence. Its merits are obvious, and are bo thoroughly recognised that all the most enterprising merchants consider an outlay on Newspaper Advertising as the first essential to success.

WHAT AUSTRALIA THINKS! Hean'a Essence, the great moneysaving cough, cold, catarrh, and sore throat remedy, belongs to New Zealand. The idea of putting up a good remedy in " essence " form originated with a family chemist, 0. W. Ileau, of Wanganui, where its- headquarters still remain. New Zealand proved the quality of [loan's Essence, and uses thousands of bottles a year.

The Great Commonwealth of 'Australia heard of Ilean's Essence, and demanded its supply. Read the following samples of hundreds of letters received from there:—

'' Ilean's Essence makes a splendid cough and cold remedy. We always keep it in the house.—Mrs. John Bruce: Bombala, N.S.W. " Ilean's Essence is the best cough and sore throat mixture I have used, and, because of its quality, is the cheapest on the market. —Mrs. JS. J. Agar, Berry, N.P.W." '■ 1 received the bottle of fiean's Essence, for which 1 thank you. The Mixture I made from the Essence has cured my cough. I think it is just splendid.—Mrs. S. ,T. liasell, Caranmt, Victoria."

'' I liavo much pleasure in recommending .Mean's Essence for colds and coughs, I used nothing else for my children ju whooping cough, and found it most beneficial. No mother should lie without it—Mrs. IS. Smith, W'aterbein Street, ISrisbane, Q." '• We find the remedy we make from llean's Kssensee to bo a really good cough and sore throat medicine. Please post two more bottles for the 4s enclosed,—.All's. Thomas North, West Montagu, Tasmania," I'si' I lean's Ksseme in your own home. One bottle will make a pint of the best cough remedy you can possibly buy, and save Ids for your pocket. Sold by chemists and stores, or post free to your address 011 receipt of price, 2s, from G. W. Jfean, Chemist, TVanganui.