NEWSPAPER ENTERPRISE.

Taranaki Daily News, Volume LVII, Issue 175, 2 January 1915, Page 4

NEWSPAPER ENTERPRISE.

WHAT THE DAILY NEWS IS DOING;

"I was at Aurou. on the Waimate the other morning, and to my great surprise I found that, I could get thajj morning's Daily News at eight o'clock! A few days later I was at Patea, and . was again agreeably surprised at findir ing that I could got my favorite paper at a little after eight o'clock. It waf wonderful to find how tho paper i| circulated over these far-away district! so early in the morning, but I found? . that the motor and your enterprise had! mado it possible. Now, what I can'i understand is this: Why don't you tell the public of what you are doing? Isn't; advertising as necessary for the sue«, cess of a newspaper as you newspapcrj men say it is in the case of an ordinary, business? Why don't you give yourself a boost in your own paper?" These remarks were addressed to us recently by a ''commercial." We replied; that the announcement would coino iitf good time—when wo wero ready, which!. is to say that we had not quits perfect* ed our arrangements for the of the "News" throughout central and! southern Taranaki. We have now, and; so we are not going to "hide our light"under a bushel any longer. Four months ago we received strqng representations and inducements to put on an early delivery in South Taranaki. We did so. Since then we have been perfecting our arrangements. . It has not been all "beer and skittles," but the unqualified success of the move has made it well worth while. We leave New Plymouth by motor for Hawera at a little after 4 a.m. Bundles %, are delivered at various towns and other points all along the line from Midhirat. Off the main line we have subsidiary services. By this means we reach the more thickly populated districts around Midhirst, Stratford, Ngaere, Eltliam, Te Roti, Normanby, and Hawera. lAlong tho Eltham road the coach delivers. . Off this road we have special runners to places on tbo Skeet and other roads. At Hawera, another motor connects. This goes right through tho Waimate Plains—lnaha, ifanaia, Kaupokonui, Otakeho, Anroa, Kapuni, Waiokura. Another service runs into Okaiawa from Normanby.

At Hawera wo catch the 7.15 a.m. train for Patea, serving the intermediate districts of Mamrtahi, Kakafamea, en route, reaching the (river port a little after eight. '

This means that the News is distributed as early throughout central and southern Taranaki as it is throughout the North. The move has, as we have *■:••!, been attended with unqualified suocess, so much so that we have at tinieii been somewhat embarrassed—our main motor has been unequal to. the big load for the south. This we are remeding from this morning, when a specially constructed carriage and a powerful machine takes up the running. There should bo no trouble in future in supplying every need. Still we can- t not deliver as early as we would like' in the districts this side of Midhirst.' We still have to depend upon the mail train and mounted runners, but we are overcoming this difficulty too. We aro.-,' installing a faster and up-to-date presi,*' enabling us to complete printing at 4 a.m. Our linotype battery has recently been strengthened, and we hope to make other improvements shortly. Our aim is to make the News the leading provincial paper in the fullest meaning of the term, and a necessity in every home.

The "News" has a circulation comparing favorably with any paper outside the four big cities, and it is a rapidl? ' growing one. As. an advertising medium, therefore, it stands unrivalled in Taranaki, a fact which, wo are gratified to know, is being realised by those who use our columns.

(The cables, telegrams, and other services of tho News 13 practically the same as that taken by the big dailies., It rb- ' presents a large expenditure of money, but this is an aspect which is not con 1 --* sidered when it comes to providing read- * ers with the best, fullest and latest intelligence. Among other improvements we hope shortly to effect to is the giving of more space to the local happenings and requirements of South Taranaki. We also propose taking means to deliver the News to our coastal subscribers fronj New Plymouth to Opunake—at an earlier hour than is possible under, the existing conditions. We take this opportunity of heartily thanking the public of Taranaki for the strong support they have given the News during the last nine years, since the paper canne under the direction of the present pro-. prietor, and particularly during the last jyear) and to assure them that we will do our best to show ourselves worthy of that support.