NEW ZEALAND BUTTER.

Taranaki Daily News, Volume LVI, Issue 270, 15 April 1914, Page 2

NEW ZEALAND BUTTER.

COMPLAINTS AS TO QUALITY DENIED. By Telegraph—Press Association. Wellington, Tuesday. In regard to the cable message from Sydney containing complaints forwarded by the San Francisco correspondent of the Daily Telegraph, re the flooding of markets on the Pacific Coast with New Zealand butter, and as to the quality of some of the consignment, enquiries made by a Post representative, from an independent and authoritative source are to the effect that it can hardly be expected that New Zealand producers can open up a new market such as America without drawing forth a certain amount of criticism from the section of the trade which in that country is directly representing some of the big manufacturers' interests, but the advent^of additional supplies must to a certain extent lower the price of the local article, and when the market price drops suddenly that position is to a great extent accentuated. It is well known that some lines which just passed into the first grade have been sent 'away, and it would perhaps have been safer if nothing but the higher grades were shipped .to a new market, especially at the very commencement of business. It is also well known that some delay docs take place, and that butter is not placed in the freezing chamber right away, therefore by the time it reaches the consumer some of the butter may have deteriorated owing to this treatment. At the same time the great bulk of the butter Shipped to America has opened up in fifst-class order and condition, and many letters of commendation as to its quality have been received by shippers. The dairy, periodicals and the Government officers' reports in America show that producers there are being warned that they will have to improve their methods considerably if they wish to compete against New Zealand butter in regard to quality. So long as care is taken to send only our best brands to fill orders in America, New Zealand producers need have uo fear as to its pleasing the people who buy it. As our butter has pleased Canadian merchants and consumers so well it may lie taken for granted that the criticism in America, cannot be of a Very serious liatur.