ADVERTISING PAYS.

Taranaki Daily News, Volume LVI, Issue 205, 27 February 1914, Page 6

ADVERTISING PAYS.

TECHNICAL DIRECTOR'S OPINION. Quite an though brief, discussion took place at . the meeting of tin; Taranaki Education Hoard 011 Wed nesday on the subject of advertising in Ihe |mbli(! press as a paying proposition. Mr. t<\ Masters, a member of the finance Committee, asked the Technical Director if he did not think the expenses /or advertising in connection with tin: Technical College were too heavy. The opening advertisement alone, accordi.Mir to the bills sent in, cost CI3. Mr. Gray rejoined emphatically Unit it paid to advertise. He had advertised the day classes in everv paper in Tnranaki. "When all the bills were ieut, is, he though the total cost of advertising would be found to be £2O, but if this outlay brought in only two pupils, it would have paid for itself, while every one over that number would be clear profit. He had received very liberal treatment from the press in the malt.er of standing advertisements. He had this year decided to advertise the classes at the college in the newspapers, instead of having- a printed prospectus, because he iirmly believed that to be the better course. An advertisement was read hv everyone, and while, like a prospectus, it came before those already who re quired information on the subject, it also set people thinking who would not 1 otherwise be reached. -It was money t well spent.

Mr. Morton was of opinion that the director was effecting a distinct saving. The press had always acted very liberally in the matter, and had backed up technical education. The advertisement of the agricultural classes would bring before farmers the value of such instruction.

Mr. Trimble said the cost of advertising hud struck hint as heavy, but »fter hearing Mr. Gray's explanation he was quite satisfied.