Page 5 Advertisements Column 4

Taranaki Daily News, Volume LV, Issue 290, 30 April 1913, Page 5

BLANKETS, RUGS, OVERCOATS. ADVANCE SALES. AT THE MELBOURNE. At no other period in our whole history have we been enabled to offer such astounding values in staple goods as at present. Various reasons may be adduced to show the reasons for this happy state of affairs, wider buying scope—due to the increase in the number of our branches—and foresight in forward buying when the price of wool was low. Our five Taranaki stores distribute such a huge volume of merchandise that manufacturers and "jobbers" are eager competitors for our "spot" cash business, with the result that we buy and sell at prices that make our competitors fairly wonder "how it's done." Just as we. benefit by our 'spot" cash buying methods, so does the buyer who deals at our stores, because the savings effected by us are in turn passed on to him, thus consolidating our goodwill and increasing our sales. The savings on these offerings are fine examples of | the benefits derived by shopping at the Melbourne. Three-quarter bed nl!-wool white, colonial blankets, 10s Gd pair; large double-bed size. Ills Cd pair; singlebed'gi'pv blankets 8s fld pair; rugs," 3s lid to 15s (id; little bovs' overcoats, 5s lid, Os 0d to 10s fid; ladies' lovely raincoats, 22s fid; men's rubber coats, 255: heavy tweed coats, 39s Od; Hydrotite . 2oats, ,'.7« Gd; men's grey raincoats, onlr '-9 Od. < h£ "