Page 4 Advertisements Column 5

Taranaki Daily News, Volume LV, Issue 287, 26 April 1913, Page 4

BLANKETS, RUGS, OVERCOATS. ADVANCE SALES. AT THE MELBOURNE. At no other period in our whole history have we been enabled to offer such astounding values in staple goods as at present. Various reasons may be adduced to show the reasons for this happy state of affairs, wider buying scopedue to the increase in the number of our branches—and foresight in forward buying when the price of wool was low. Our five Taranaki stores distribute such a huge volume of merchandise that manufacturers and "jobbers" are eager competitors for our "spot" cash business, with the result that we buy and sell at prices that make our competitors fairly wonder "how it's done." Just as we benefit by our 'spot" cash buying methods, so does the buyer who deals at our stores, because the savings effected by us arc in turn passed on to. him, thus consolidating our goodwill and increasing our sales. The saving* on these offerings are fine examples of the benefits derived by shopping at the Melbourne. Three-quarter bed all-wool' white colonial blankets, Ids fld pair; large double-bed size, 19s 6d pair; singlebed grey blankets 8s 9d pair; rugs, 5s lid to 15s Od; little boys' overcoats, ss. lid, Gs (id to 10s Od; ladies' lovely raincoats, 22s Od; men's rubber coats, 2o«? heavy tweed coats, 39s Od; Hydrotit* coats, 37s Gd; men's grey raincoa'ts, onty