WOMEN'S WORLD

Taranaki Daily News, Volume LV, Issue 215, 1 April 1913, Page 6

WOMEN'S WORLD

(Conducted by '•Eileen.")

AIDS TO BEAUTY " TRICK

WABXLVU TO LADIES.

_ Under tho nom-de-plumc of "Mildred St. Aiibyn," have appeared in several papers lately advertisements wherein, under the pretence that he or she was advising real, correspondent to use only '•simple things/' '"easily procurable from the nearest chemist," recommended the use of-(l) I'ileuta (soap), (2) allicite or orange blossoms. (3) pheniinol, (4) feltaline, (8) boranium, (!)) tennaline, (10) _ clcmcnite, (11) colliandum, (12) onalite, which were pronounced to be "the purest natural aids to beautifying hair and complexion." ' | How "simple" the aids are were revealed in a circular issued by a well- , known linn of wholesale chemists and druggists' sundries sent to retail chemists, of which we quote a few items.(10) Cleroinite (for a face lotion).— Retail price, 2s Cd per tin; price to dealer. Is 10y 2 d (one size only). (S) Boranium (for a hair tonic)— Retail price, 2s Oil per tin: pirce to dealer, Is 10% d (one size only). (15) Pcrgol (for a deodorant I.—Retail price, 2s fid per tin; price to dealer, Is I0 1 /, d (one size only). (3) Pheniinol (for a hair remover)— Retail price, 4s pot; price to dealer, 3s (one size only).

When investigation was set up it appeared that the mythical firm of '-Dearhorn" appeared (o be a manufacturing chemist and a manufacturer who joineij forces as a private joint stock company in order to carry on this manufactured business, and to humbug the public into buying their wares at exorbitant prices, on the pretence that they are "simple things," such as olive oil, camphor water, etc.

Respectable chemists have told us that young girls have come to them and asked for one or other of these "simple things," and when the chemist, to whom they were quite unknown, procured them at a wholesale house, the would-be purchaser found the price altogether prohibitive, which was not surprising when the samples were seen. It is to be hoped that this trick advertising will meet with the reward it deserves. Tf not, something should, be done in the way of legislation to make it impossible for goods to be foisted on the public under false and fraudulent pretences such as those practised by ''Mildred St. Aubyn." —London Mail. WIFE'S .PIN-MONEY Should the rent of the homo determine the wife's pin-money? The French courts say "Yes." and the decision has aroused some interest in the Old Country. Tn Paris a woman living in a €IOO a year house ordered £350 worth of dresses and furs in a year. The Judge had no difficulty in deciding that she was extravagant and imprudent. He went on to state that a woman's attire should not cost more than the rent of her home. In London, most middle-class people would find such a rule quite impossible. To be near his business many a married man with from £450 to £3OO a year pays £7O or £75 for a house, and as 1 much a-s £IOO for n flat. They would not expect their wives to demand a similar amount for dress. In the higher social grades the proportion would be probably more nearly accurate. From £BOO to £IOOO is stated by a smart West End dressmaker to be an average amount for a society woman to spend upon dress in a year if she goes about a good deal and does not stint herself. This might be increased by £SOO in some years if a sable coat or other luxury was deemed necessary. But year in and year out the average would be from £BOO to .£IOOO. At a meeting in London recently to discuss the provisions of the Act to defeat the white slave traffic, Mrs. Percj Bigland uttered several home truths. She declared that there was a desire on the part of some women to shrink from discussing the subject, while others refused absolutely to know what was going on almost at their very doors. Such women ought to ponder the pages of Miss Jane Adams' remarkable book, "A Xew Conscience and an Ancient Evil." If thev did they would realise that, in spite of many definite danger signals set up. youth reaching maturity seemed to "ets'its safeguards stunned at the very time when thev were most needed. The speaker paid a high compliment to the managers of the State-controlled labor registries in New Zealand, who were very careful as to the surroundings in which young women in .search of employment were placed.'