Tn any advertising appeal, to be worth while, reiteration is necessary. All good advertising is tenacious in its persistence. Tt taps at public consciousness every hour of every day. Soon attention is attracted. Then public consciousness begins to sway in the direction desired, through the steady insistence of the manufacturer's story. The continuous appeal must and does produce continuous and increasing sales.
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https://paperspast.natlib.govt.nz/newspapers/TDN19121221.2.75.2
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Taranaki Daily News, Volume LV, Issue 184, 21 December 1912, Page 2 (Supplement)
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62Page 2 Advertisements Column 2 Taranaki Daily News, Volume LV, Issue 184, 21 December 1912, Page 2 (Supplement)
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