Page 5 Advertisements Column 4

Taranaki Daily News, Volume LV, Issue 63, 1 August 1912, Page 5

MELBOURNE'S REDUCTION SALE XOW ON. Semi-annually this famous reduction sale attracts its hundreds of patrons under the compelling influence of its mighty bargains bargains that for genuineness have no parallel in the hisinry of Taranaki merchandising. This sale must not be. confounded ivith or mistaken for a "sale" such as drapers bold ut this period of Ihe year to get rid ol goods that will be worthless when the new season's goods arrive in a. week or so. This sale is a genuine reduction of iirires all round on men's and boys' e!i,tiling, lneiviTv. hats and boots every-day w:*tiled lines, year in and year onl. and as of much use six months' hence as they are now. 'there is not a single article in the sale that can be said li> lie out of season at any period of the year. In llnse rcspeds, therefore, the pirsent sale offers saving opportunities seldom extended to the average shopper. The Kale catalogue lias been circulated throughout the Taranaki newspapers, hut if you have not seen it call or write and we will gladly furnish you with a copy. fsile.ut- all four Taranaki stores: New Plymouth. Inglewoud, Stratford and Eltham.