ADVERTISING RELIGION

Taranaki Daily News, Volume LIV, Issue 294, 8 June 1912, Page 2 (Supplement)

ADVERTISING RELIGION

NOVEL METHODS IX NEW YORK. New York, April 1. A religious revival of unprecedented proportions will be held in New York from April 19 to 24, as the culminating feature of the nation-wide campaign of the notional "Men and Religion Forward Movement." This movement has had the moral support and financial backing of a group of well-known financiers and business men, headed by Mr. Joseph J. Cannon, president of the Fourth National Bank of New York, the original projector of the campaign to revive religion and allay the growing social unrest. The April Congress will be made up of delegates to the number of 300 from representative laymen's organisation of all denominations from alf parts of the country. 7 A unique feature of the affair is the advertising methods employed. Display advertisements are being published daily on the sporting pages of all the New York daily newspapers as follows: ''Men and Religion.—This advertisement is issued to say tc every man, woman and child in Greater New York that the churches are sincerely interested in the people, and want to help them in the highest ways. If you want to know more, about the Men and Religion Forward Movement, ask the editor or the nearest clergyman." Electric signs of similar import have been placed at points of vantage along Broadway.