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Taranaki Daily News, Volume LIV, Issue 222, 18 March 1912, Page 1 (Supplement)

o wi AW Hi m u as tt Wfyt tSftnfoerSitp cC Camftn&gc NEW ENCYCLOPAEDIA \ What is the fundamental condition of srccess in modern life r You will answer, Knowledge —accurate, up-to-date, comprehensive knowledge. You have an opportunity to-day of obtaining on favourable terms the most accurate, most up-to-date, most comprehensive library of universal knowledge in the English language. The University of Cambridge (England) has just published the new (11th) edition of thje famous Encyclopaedia Britannica. For the initial sale in Great Britain the absolutely minimum price at which the work could be sold was fixed, and the response was so rapid that over a million volumes were sold before the price was increased. It was felt that the Over-sea Dominions should in fairness be given an opportunity of buying this indispensable work at the same rock-bottom price. The Cambridge University Press has therefore shipped a limited number of sets for sale in New Zealand at the minimum price. To judge from the avidity with which the New Zealand public has always seized the chance of acquiring authoritative works of reference, it will only be a brief time before these sets are sold, and the price increased. It is therefore imperative that you should send your order AT once if you wish to be included in the list of purchasers at the temporary minimum price. You are not asked to pay cash in full with your order. A single guinea will secure you immediate possession of the complete work in 29 volumes. Payments may be completed by monthly instalments on a scale so low as to be easily within the compass of the most moderate income. It is impossible here to give any adequate notion of such a magnificent work as the new Encyclopaedia Britannica, which offers trustworthy and up-to-date guidance on every subject—theoretical or practical—of interest to-day to every class of readers; which is in itself a complete library of reference, an all-embracing yet easily accessible survey of the world's knowledge in the 20th century; and which, while of the highest educational value, may yet be picked up —in its new India paper format —and read, volume by volume, with far greater pleasure than the average novel produces. This announcement is rather a formal intimation of the Minimum Price Offer now made to New Zealanders. It is an urgent notice to you to make without delay the fullest inquiry about the new Encyclopaedia Britannica, and to satisfy yourself that it is all which is claimed for it. An illustrated prospectus, with 56 specimen pages on the thin India paper, will be sent post free on receipt of the coupon at the foot of this page. SB & w 17" aw This drawing (from a photograph) shows the New Encyclopaedia Britannica, printed on India paper, in process of use. The Georgian bookcase of polished rosewood holds the 29 volumes in a single row of only 30 inches, ar.cl each volume can be doubled backhand held easily in one hand for reading. '• V The University of Cambridge (England) holds the cops| ©f the Encyclopaedia Britannica, and the entirely new edition is 1 now issued from the Cambridge University Pi;* There are 28 volumes of text and an index Volume. The I,lth edition is not a repnni, but an entirely new wsf! based throughout upon a fresh survey of the whole' field p human knowledge, and tha information is brought up tiS autumn of 1910. No further edition will be published.Vet 1925 at soonest, so that the present (11th) edition will rent the standard work of reference for at least 14 years. Each volume of text averages 960 pages. The whole wi contains over 40 million words. 1 There are 40,000 separate articles, 7,000 illustrations in t text, 450 full-page plates (many coloured), and 417 maps. The whole work was marde at one time, nothing bejU} printed until the text was practically finished. This e: proper editorial supervision df the work as a whole, and 1 the earlier articles to be as up-to-date as the later ones, result, the whole 28 volumes of text have been issued toget) as a complete work of even date throughout. There were more than 1,500 contributors to the new (ljp edition, including 599 members of the teaching staff df Ji, Universities, 168 Fellows of the Royal Society, and 47 offi' of the British Museum. The editorial staff numbered 64.| The special impression on thin India paper (strongly rfef 5 " mended) occupies only 30 inches of shelf room and weighs ft] 84 pounds. The impression on ordinary book paper occupies 7 shelf room and weighs about 240 pounds. The cost of the work, before a single volume was prirt amounted to £230,000* # : r ' V : - ! ' -"f The complete work will be delivered immediately on p ment of a single guinea, and the balance may be paid by insi ments spread over 4, 8, or 12 months, or by monthly instaj&tygj of one guinea, so as to suit the convenience of every purchasi But only a limited number of sets are available at the pisetli minimum price, which will be increased; as soon as the is exhausted, or even sooner, at, the discretion of the put Immediate application is therefore imperative. ♦' 1 ' . ■ . 1 Before buying an Encyclopedia you naturally ask: "Is it (1) new, (2) up-to-date, (3) trustworthy, (4) comprehenive, (5) easy to use, (6) easy to buy?*' , A brief answer to these questions in the case of the Encyclopedia Britannica is given below. Fuller details will be found in the prospectus, sent post free on application to the Cambridge University Press, 2, Harris Street, Wellington (P.O. Box 142)

It Is New. The 11th edition of the Encyclopaedia Britannica is in no sense of the word a mere reprint or revision of previous editions. It is the fruit of a wholly new survey of knowledge in the first decade of the 20th century, whic : was undertaken by a large editorial staff with the active co-operation of the most distinguished scholars and highest practical experts in many countries. As the result of this survey—which covered the whole ground of 'human activity in every field of research —more than 80 per cent, of the work has been freshly written for the 11th edition. The remainder, amounting to about 17 per cent., represents such portions of the previous editions—especially the 9th —as proved, on careful investigation, to be worth revising and reprinting as representing a more learned or more lucid view of a subject than any new writer was likely to achieve. Thus such literary gems as Macaulay's biographies of Goldsmith and Dr. Johnson, or R. L. Stevenson's critical essay on Beranger, or A. C. Swinburne's studies of the Elizabethan dramatists, have been retained because no living writer could have done them again so brilliantly. Purchasers of the new work may rest assured that they possess all that was of permanent value in earlier editions, as well as more than 20,000 pages of entirely fresh material. It Is Up-to-Date. The 11th edition of the Encyclopaedia Britannica is the most uniformly up-to-date encyclopaedia ever published. As a rule great works of reference are issued during a series of vea:r, so that the first volume is getting antiquated before the last appears. But the new Encyclopaedia Britannica was written and published as a complete work, so that no important piece of l:i:o\vlccrc available in 1910 has been omitted. To take examples frcm the field of national history alone, the account of English political events is brought down to the elections of December, 1910; the Portuguese Pvevolution, which only broke out in October of that year, is adequately described ; and the causes which have led up to the recent changes in the constitution of China are traced as far as the meeting of the first Chinese national assembly in October, 1910. What is more important is that the standpoint throughout is that of 1910; such important matters as aviation, radio-activity, Mendelism, industrial legislation, liquor laws, world-politics, military science, medicine, and so forth, have been handled by competent authorities in the light of their latest developments. The knowledge of the past, in fact, has been set forth in the light of the 20th century throughout; and in many cases the high authorities who write the articles, being themselves in the forefront of research, have included facts and theories which are not yet matters of common knowledge. The new Encyclopaedia