Page 4 Advertisements Column 4

Taranaki Daily News, Volume LIV, Issue 97, 14 October 1911, Page 4

MELBOURNE TAILOR-MADE SUITS. The records of the past ure eclipsed to-day. The Melbourne habit of looking ahead is at the very apex of justification. The new tailor-made suit at 05s is a challenge in value. Tt's a prophecy come true. An ideal built around a permanent principle, a supremacy that brooks no argument. Never has a suit been offered for approval with so much confidence. Never a suit created and built eiubodying so many proven advantages. It's a dominating suit—a twentieth century masterpiece. Take anyone of the dozen new models for an instance. Note the new features: the extra full length, the "cut in" at the waist, the new deep lapels, the wide revers, the vest cut a trifle lowr; not the hang and set of the coat, the snug fitting collar; note the new American shoulders; note the absence of the exaggerated padding where the sleeve joins the shoulder; note the new roll collar and the semi-square cut of the coat. Trousers are cut just a trifle fuller than last season, with just that perfect hang and fit over the instep that only a 'master craftsman can impart. Taken altogether, there is a "unity" of excellence in every detail that interprets every ideal a purchaser can possibly have about a suit, while to own a Melbourne tailor-made suit stamps a man as a connoisseur of what beauty of design in good fitting clothes ' really means. Dozens of the newest fabrics to choose from, any one of which the high priced costume tailors would ask you five guineas and more for Advt.