Page 5 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 93, 10 October 1911, Page 5

MELBOURNE TAILOR-MADE SUITS. The records of the past are eclipsed to-day. The Melbourne habit of looking ahead is at the very apex of justification. The new tailor-made suit at Gss is a challenge in value. It' 3 a prophecy come true. An ideal built around a permanent principle, a'supremacy that brooks no argument. Never has a suit been offered for approval with so much confidence. Never a suit created and built embodying so n;;iuy proven advantages. It's a domin-itiiiu' suit—a twentieth cetttnry masterpiece. Take anyone of thtdozen new models for an instance. Note the new features: the extra full length, the "cut in" at the waist, the new deep lapels, the wide rovers, the vest cut a trifle lowr; not the hang and set of the coat, the snug fitting collar; note the new American shoulders; note the absence of the exaggerated padding where the sleeve joins the shoulder; note the new roll collar and the semi-square cut of the coat. Trousers are cut just a trifle fuller than last season, with just that perfect hang and fit over the instep that only a master craftsman can impart. Taken altogether, there is a "unity" of excellence in every detail that interprets every ideal a purchaser can possibly have about a suit, while to own a Melbourne tailor-made suit stamps a man as a connoisseur of what beauty of design in good fitting clothes really means. Dozen 3of the newest fabrics to choose from, any one of which the high priced costume tailors would ask you five guineas and more for.— Advt.