WELTED BOOTS OF WORTH.

Taranaki Daily News, Volume LIV, Issue 81, 26 September 1911, Page 4

WELTED BOOTS OF WORTH.

I ■ THE MELBOURNE'S FAMOUS 16/b P LINE. bW A word or two about the history of f'~ the Melbourne Clothing Company's wonjL derful welted boots for men before you I'V eome to see and demonstrate it. When f. We offered this boot some three years *J- ago at 16/9 (an unheard-of and unbe- *\ lievable price those days), we knew we f ■ were giving the public a standard of $< value that would not only make the; fe, N high-priced boot a fad, but would give I '£,, every man of moderate income the J 's• ' pleasure of enjoying what was tsen the g\ frich man's luxury"-ra genuine welted |||>b»ot. Public appreciation was almost BjEiShßtantaneous. So enormous was the BlMemand, so splendidly did the boot live Kprtfp to the endurance and service we for it, that the record of the, I growth of our business reads like a romance. The, price was not only a chal- * lenge in values, but it swept away all * existing comparisons. We must impress open you that we are not making ex- ■• travagant claims about our 16/9 wetted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink / and paper to sell you a pair. Our great business has been built up by the quality of these boots, not by the things we might have said about them.. Your decision to buy a Melbourne welted boot , at l«s 9d will be create? by the boot itself—not by an advertisement—at least wthopeso. And, finally, Temember that our interest in customers does not end > with the sale of these boots, but begins with the purchase of a pair. l~ A lady went into a bookseller's shop and asked for Browning.' "I haven't got it, madam," answeredjV ; the bookseller. "I make a rule never IS ato stock any hooks I can't understand, |£' and I can't make head or tail of Mr. sk - Browning. Can you?" K' The customer asked for another book, |p,. without comment upon the salesman's & mental limitations. $& "Have you Pitted! then!" m • "Yes, madam," this sceptical. person V\ assured her; "I've prayed, and that gkj in the next three year* i ' 3DTJT THE BEST PLACE IS BAKER'S.