Page 4 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 80, 25 September 1911, Page 4

WELTED BOOTS OF WORTH. THE MELBOURNE'S FAMOUS 16/9 LOTH. A word or two about the history of the Melbourne CSothing Company's wonderful vetted boots for men beforeyou came to see sad demonstrate it. When we offered ibis boot some three years ago at 10/0 (an unheard-of and unbe lieveble price those days), we knew we were jiving the public a standard of value tint would not only make the higb-prioed boot a fed, but would give •very man of moderate inoome the pleasure of enjoying what was tsen the "riofc man's luxury"—a genuine waited boot. Public appreciation was almost instantaneous. So enormous was the demand, so splen'didly did the boot \ive op to the endurance and servioe we claimed for it, that the record of the growth of our business reads like a romance. The price was not only a ohmllenge in values, but it swept away all costing comparisons. We must imprem cpen you that we are not making extravagant claims ab«ut our 16/0 welted toots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair. Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at lfls 9d will be created by the boot itself—not by an advertisement —at least wt hope so. And, finally, remember that our interest in customers does not end v with the sale of these boots, but begins with the purchase of a pair.

B □ □ | | An Aristocratic Tea § j n n j a 51 § The characteristic and § j 13 unique delicacy of flavour □ § that all Suratura drinkers g q delight in is due to various o 5 causes. 5 C Q S First of all, of course, to □ n the fact that the tea is grown § In the most favoured district □ _ of the finest tea country in § the world—Ceylon Soil, situa- § 13 tion, temperature, humidity— Q *jj all count for much in the sue- § O cess of tea planting; and in □ a the Suratura Plantations g q each of these conditions or § n essentials is perfectly pre- □ | a sented. g □ g a Then there is the system S B of curing and packing. Every- □ □ thing is done by the most ap- O a proved modern processes. The § § leaf is perfect and the most □ a scrupulous care is taken to § Q guard against the least chance q § of impurity. □ 9 Suratura is absolutely □ a pure tea. § !suratura! □ ALWAYS FIRST! ° ciinannnaanonEnnDnaDonnoba JRUDGKWhitworth gRITAra'S BRITAIN'S gESI JDICYCLE. gICYCLE. I" E. REYNOLDS & CO, Ltd DEVON STREW, ,21 Nw Plymouth. 1 " •nwellW. THE MORNING BRACER Cup of ELEPHANT BRA2s T D TEA, steaming hot, first thing in the morning, has a wonderful effect in stimuJating and freshening the system. ELEPHANT BRAND TEA Cb rich in tlieine, the active principle of tea and the stimulating element. It is a superb tea, superb in all th« qualifications which make tea a delight to the palate. It is pure and wholesome, rich and strong, soothing and stimulating. It is a good tea, and it is good all the time. It has a fine delicate flavor that just suits the sensitive palate. RETAILED AT PER LB ' EMPIRE TEA CO., W. &.C. TURN BULL & CO., Proprietors, Wellington. x Ti"fi iiiP'n ' ; ' i"j