Page 4 Advertisements Column 4

Taranaki Daily News, Volume LIV, Issue 78, 22 September 1911, Page 4

WELTED BOOTS OF WORTH. THE MELBOURNE'S FAMOUS 16/0 LINE. A word or two about the history of the Melbourne Clothing Company's wonderful welted hoots for men before you come to see and demonstrate it. When we offered this boot some three years ago at IG/9 (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was tsen the "rich man's luxury"—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demapd, so splendidly did the boot live up to the esdurance and service we claimed for it, that the record of the growth of our business reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. We must impress upon you that we are not making extravagant claims about our IG/9 welted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair. Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at ltis 9d will be created by the boot itself—not by ah advertisement—at least wfc hope so. And, finally, remember that our interest in customers does not end with tfce sale of these boots, but begins with the purchase of e pair.