Page 6 Advertisements Column 5

Taranaki Daily News, Volume LIV, Issue 77, 21 September 1911, Page 6

WELTED BOOTS OF WORTH. TIIE MELBOURNE'S FAMOUS 10/9 LINE.' A word or two about the history of the Melbourne Clothing Company's wonderful welted boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 10/9 (an unheard-of and unbe lievabln price those days), we knew we were giving the public a standard of value that would not make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was tsen the •'rich man's luxury"—a genuine welted boot. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live up to the endurance and service we claimed for it, that the record of the growth of our business reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. We must impress upon you that we are not making extravagant claims about our 16/9 welted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair. Onr great business has been built up by the quality of thesa boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at lfts fld will be created by the boot itself—not by an advertisement—at least wt hope so. "And, finally, Temembcr that our interest in customers does not end with the sale of these boots, but begins with the purchase of a pair. ,