Page 5 Advertisements Column 6

Taranaki Daily News, Volume LIV, Issue 75, 19 September 1911, Page 5

- - WELTED BOOTS OF WORTH. THE MELBOURNE'S" FAMOC& 16/9 LINE. . .■ A word or two about the' history of the Melbourne Clothing Company's wonderful welted boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 16/9 (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give •tery man of moderate income the pleasure of enjoying what was tsen the "rich man's luxury"—a genuine welted boot. Public appreciation was almost instantaneous. So eitormous was the demand, so splendidly did;the boot live up to the endurance and 1 service we claimed for it, that the record ,pf the growth of our business reljlds romance. The price was achftlj lenge in values, but it swqpt away ill existing comparisons. We itiust impress upon you that we are not making extravagant claims about our 1(5/0 welted boots. Words are cheap; Our message to you would bo worthless if it were not sincere. Neither Me we trying by ink and paper-to sell you a pair, Our great business has been built up by the quality of these boots, not by tfie tilings ive might have said about them. Your decision to buy a Melbourne welted boot at l<te fld will be created by the boot itself—not by an advertisement—at least we hope so. And, finally, remember that our interest in customers does not end with the sale of these boots, but begins with the purchase of a pair. The corsets that are guaranteed to fit comfortably, to wear well, and not Tust, break or tear, are the celebrated Wir* ner's Rust-proof, as sold by local dmpew, —Advt.