Page 4 Advertisements Column 6

Taranaki Daily News, Volume LIV, Issue 74, 18 September 1911, Page 4

WELTED BOOTS OF WOKTH. THE MELBOURNE'S FAMOUS 16/9 LINE. ' A word or two about the history of the Melbourne Clothing Company - * wonderful welted boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 10/9 (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value'that would not only make the high-priced boot a fad, but would give every man of moderate income °tho pleasure of enjoying what was tsen the •'rich man's luxury"—a genuine welted bwt. Public appreciation was almost instantaneous. So enormous was the demand, so splendidly did the boot live I up to the endurance and service wo claimed for it, that the record of the growth of our business reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. We must impress upon you that we are not making extravagant claims about our 10/9 welted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair.' Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at lfis fld will be created by the boot itself—not by an advertisement—at least we hope so. And, finally, remember that our interest in customers does not end with the sale of these boots, but begins with the purchase of a pair. IT DAZZLES THE WORLD. No discovery in medicine has ever created one quarter of the interest that has been caused by Dr. Sheldon's New Discovery for Coughs and Colds. It has brought relief in the most hopeless cases when all else has failed. Price Is 6d and' 3s. Obtainable everywKere. ■ ■ Wherever you go yon will find Lnxo-Tonic Pills curing mankind. Their fame ig no less Than that they possess Every virtue with cheapness combined. LAXO-TONIO PILLS. Price, 10y s d and Is 6d. Obtainable at Bullock and' Johnston's.