Page 8 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 70, 13 September 1911, Page 8

THE SUIT THAT RAISED VALUES BY LOWERING PRICES The "Melbourne" THE MAJORITY OF MEN" desire to get as much for their money as they possibly can—that is the basis upon which sensible people plan their expenditure— They have to, because it is easier to spend money in this day of "high cost of living" than to earn it. GRANTED you are one of the great army who contemplate the purchase of a suit and have decided in your mind th&'i you ought to get a good suit at a reasonable figure without the "frills" and "furbelows" that are supposed to give "class," and that you are in the throes of weeding out the different "makes" that do not meet the ideal you have created about the "kind" and "price" of a suit you want to buy—then let us prove to you that HERE IS YOUR SUIT—The suit that many thousands of men are glad they bought, men who were just as particular and just as determined-to get 100 per cent, for their money as you are right now, and each and every one of these MELBOURNE suit owners ca jie to their conclusions by just the same methods of comparison and elimination as you are using to answer the pressing question, "What suit shall I buy? Tailor-made Suit DO NOT PAY A FANCY PRICE. We read a great deal of advertising literature nowadays upon quantity, production and economics of manufacture, two factors which enter into the selling cost of suits. But every MELBOURNE suit is built with the same exacting care that other makers claim, who, perhaps, ask double and treble the price. When you buy a MELBOURNE suit you purchase a guarantee of workmanship and material that invites comparison. Whatever we claim for it it will do —wear well, fit well, give you all the style you want without fuss—above all, give you easy suit comfort and years of proven reliability. What more can you desire? BUT SEE IT —Try one on, go over its construction inch by inch. Feel the texture, and notice the finish. Test the cloth and purity of the dyes. Take note of the high-grade linings and the superb cut—the hundred and one details that give "tone" to its beauty. Let your eyes follow the "lines" of body design—how pleasant they are, giving lavishly of "good looks." Then when you've taken all things into consideration, we 6hall esteem the privilege of adding your name to the large list of pleased "Melbourne" Suit owners.

75 opportunities at White's 7 R Trimmed O / /!> Hats, Hll Whites' Sale. each

ASSURE YOUR LIFE IS TUB National Mutual Life Association of Australasia. Send for Rates and Tables to HEAD OFFICE for NEW ZEALAND, CORNER OF Hunter St. and Customhouse Quay* WELLINGTON. > ORTQN STEVENS, Resident Seoretary. Our Cycles are Good. "All is not gold that glitters." Neither a all "first grade" that is brilliant in appearance. It is not enough that cycles should look well —they should be made of the best material, by expert workmen, and in l up-to-date factories. Our cycles look well, ride well, and are as strong and durable as any cycle at double our price. Drop into our depot at any time and we will be pleased to show you why our GOVERNOR CYCLE is the best in town at the price—£12 10s. EMERY and Co., CYCLE IMPORTERS, Opposite Theatre Royal, New Plymouth. -■ « •

Millinery Gems From the Home of Fashion Flowers—Plumos and Foliage-lhe.se are the predominate decorations for this season* millinery. The flat, conical crown* ami Aide nms <lend themselves to an Unrin J e | i f nd t p i ettsi . ng I,n ' iln ?ement of the *piiiW-like trimmings. We s „ g g est 1L i»it to our showrooms where there is a Mini of Millinery Inspirations ™Tpr V W,liel ' Wil3 ton (I" 1 e ar , t " f millinoi 'y production. Our own clever milliner i.s readv ™ Pri" a hat after y° Ul ' 'lmmodesty. UrC uni,3 * umi »S »' their W. PEL LE W PLYMOUTH. X E W

pOR SALE—Splendid little suburban farm, 2>/_. miles from New Plymouth I on good metalled road; % mi)e to school ' luce patch of shelter bush; 8-roomed ' house. An ideal home. Price £l'of) ' Terms £3OO cash.—Cornwall & Whit- ■ combe. I 10 ACRES and house, frontages, freehold, twenty minutes from centre of Stratford. A snip at £7OO. Government advances £4OO, cf]uity £ ,'SOO Exchange for house in town and part cash.—J. H. Thompson, Stratford.