Page 4 Advertisements Column 5

Taranaki Daily News, Volume LIV, Issue 66, 8 September 1911, Page 4

No dnirynmn or farmer can afford to be without a copy of Sykes's Journal for 1911. It is compiled in u very interesting manner, and in addition to its great utility on the farm has much information that must prove invaluable. Tables for recording each day's milking for the year are given, also memoranda of stock purchased and sold, breeding table, herd register, seed sowing table, etc. In fact the Journal is full of information that every dairyman must know to be successful. Copies can be obtained on application.—Advt.

WELTED BOOTS OF WORTH. THE MELBOURNE'S FAMOUS 10/!) LIXE. A wonl or two about the history of the Melbourne Clothing Company's wonderful welted boots for men before you come to see nn<l demonstrate it. When we offered this boot some three years ago at 10/9 (an unheard-of and nnbelieyable 'price those days), we knew we were giving the public a standard of value that would not olily make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was tsen tho •'rich man's luxury"—a genuine welted boot. Public appreciation was almost, instantaneous. So enormous was tho demand, so splendidly did the boot live lip to the endurance and service wo claimed for it, that the record of the growth of our business reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. Wc must impress upon you that we are not making extravagant. claims about our 16/9 welted boots. Words are cheap. Our messages to you would be worthless if it were not sincere. Xeither arc we trying by ink and paper to sell you a pair. Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at Ids 9d will be created by the boot itself—not by an advertisement—at least we hope so. And, finally, remember that our interest in customers does not end with the sale of these hoots, liut begins with the purchase of a pair. '