Page 5 Advertisements Column 2

Taranaki Daily News, Volume LIV, Issue 61, 2 September 1911, Page 5

WEUED BOOTS OF WORTH. THE MF.U'.OURNK'S FAMOUS 16/0 LIXIO. A word or two about the history of tin- Melbourne Clothing Company's wonderful welted boots for men before you come to see and demonstrate it. When we offered this boot some three years (ISO at in/!) (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give '"•cry man of moderate income the 'MM-'u-e of enjoying what was tsen the 'rich man's luxury"—a genuine welted boot. Public appreciation was almost instantaneous So enormous was the demand, so sordidly did the boot live up to ibi' end'.'-anee and service we claimed for it, th't the record of the growth of o;- busings reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. We must impress upon you that we are not making, extravagant claims about our lfi/9 welted boots. • Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair.' Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at 10s !)d will be created by the boot itself—not by an advertisement—at least we b"pe so. And, finally, remember that our 'iterest in customers does not end with the sale of these boots, but begins with the purchase of a pair.