Page 8 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 60, 1 September 1911, Page 8

THE SUIT THAT RAISED VALUES BY LOWERING PRICES 65s The "Melbourne" Tailor-made Suit THE MAJORITY OF MEN desire to get as much for 1 their money as they possibly can—that is the basis upon whicli sensible people plan their expenditure— They have to, because it is easier to spend money in this day of "high cost of living" than to earn it. GRANTED you arc one of the great army who contemplate the purchase of a suit and have decided in your mind that you ought to get a good suit at a reasonable figure without the "frills" and ''furbelows" that are supposed to give "class." and that you are ui the throes of weeding out the different ' "makes" that do not meet the ideal you have created about the "kind'' and "price" of a suit you want to buy—then let us prove to you that HERE IS YOUR Si IT—The suit that many thousands of men are glad they bought, men who were just as particular and just as determined to get 100 per cent, for their money as you are right now, mid each and every one of these MELBOURNE suit owners came to their conclusions by just the same methods of comparison and elimination as you are using to answer the pressing question, "What suit shall I buy! DO NOT PAY A FANCY PRICE. We read a great deal of advertising literature nowadays upon quantity, production and economics of manufacture, two factors which enter into the selling cost of suits. But every MELBOURNE suit is built with the same exacting care that other makers claim, who, perhaps, ask double and treble the price. When you buy a MELBOURNE suit you purchase a guarantee of workmanship and material that invites comparison. Whatever we claim for it it "\vill do—wear well, fit well, give you all the style you want without fuss—above all, give you easy suit comfort and years of proven reliability. What more can you desire? BUT SEE IT—Try one on, go over its construction inch by inch. Feel the texture, and notice the finish. Test the cloth and purity of the dyes. Take note of the high-grade linings and the superb cut—the hundred and one details that give "tone" to its beauty. Let your eyes follow the "lines" of body design —how pleasant they are, giving lavishly of "good looks." Then when you've taken all things into consideration, we shall esteem the privilege of adding your name to the large list of pleased "Melbourne" Suit owners.

75 opportunities at White's 7R Trimmed 0/ JO Hats, »/'« Whites' Sale. ""*• V 4 ' ASSURE YOUR LIFE IN THE National Mutual Life Association of Australasia. t \ Send for Rates and Tables to HEAD OFFICE for NEW ZEALAND, CORKER OF Hunter St. and Customhouse Quay, WELLINGTON. ORTON STEVENS, Resident Seoretary. Our Cycles are Good. "All is not gold that glitters." N either is all '''first grade" that is brilliant ill appearance. It is not enough that cycles should look well —they 3hould be made of the best material, by expert workmen, and in up-to-date factories. Our cycles look well, ride well, and are as strong and durable as any cycle at double our price. Drop into our depot at any tiire and we will be pleased to show you why our GOVERN'OE CYCLE is the best in town at the price— £l2 10s. EMERY and Co., CYCLE IMPORTERS, Opposite Theatre Royal, Naw Plymouth. fR BD H ouse H otel

DEVON STREET EAST. t E. WHITTLE : Proprietor, A N Hotel with a reputation for its Superior Ale 3, Spirits, n [ Accommodn' : nn. Eiery convenience and comfort for patrons. E. WHITTLE : RED HOUSE HOTEL. HYGIENIC BAKERY DEVON STREET, NEW PLYMOUTH. JOHN C. LECIG, Proprietor, JJEGS to announce to the Resident! and visitors that the alteration! and improvements to the "Hygienic" are about complete. A patent two-decker oven has been installed in the commodious kitchen at the rear of the Tea Room, and parties up to 70 can be privately catered for, either for a full dinner of 1£ courses or the usual light refreshments. Customers may rest assured of 'icing well looked after at the "Hygienic." We take great care in our cooking, especially seeing that the utensils are right, using only aluminium stewpans and 1 basins, etc.. thus avoiding danger by not using cnamelware, which the doctors say is one of the causes of appendicitis. We thank our manv friends for the support hither!i, aci-ny'ded u« and trust that we shall nnl lie quite forgotten in the future. Our Standard fli'rra Bread is THE bread. Sullana Brand is good for the children. Our Pies cannot be surpassed. Country orders receive prompt attention. Telephone 108. FIREWOOD FOR SALE. M R : O. \\. COLLINS, of Carrington I Road, is prepared to deliver fire wood to within the borough of New Plymouth as under:— Tawa £l/5/0 per coTd. Mixed woods ... £l/0/0 per cord. Orders may be left with Mr. Gordge/ Vogeltown, or Mr. F. Lee, Hospital Gate.

FREE FROM POISON. QOUGH QURE rpO-DAY 13 one of the very FEW Cough Medicines offered to the public guaranteed by the Government Analyst of New Zealand, A. A. Biekerton, to be absolutely free from Poison. PALATABLE. IMMEDIATE. PERMANENT IN RESULTS. Remember— WIQLETTA STANDS FOR PURITY. PRICE, 3/0. SOLD EVERYWHERE. ' Agent. —Bishop's Fancy Goods !'-a- - mum. RUDGEWhitworth gRITAK'S gRITAIN'S gEST JJEST gICYCLE. JJICYCLE. E. REYNOLDS & CO, Ltd DEVON STREET, N»w Plymouth. 'Shone IW.