Page 5 Advertisements Column 7

Taranaki Daily News, Volume LIV, Issue 60, 1 September 1911, Page 5

WELTED BOOTS OF WORTH. TR]i; MELBOURNE'S FAMOUS 16/0 LINE. A word or two about the history of the Melbourne Clothing Company's wonderful welted boots for men before you come to. see and demonstrate it. When we offered this boot some thrso years ago at 1(5/0 (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the pleasure of enjoying what was tsen the "rich man's luxury"—a genuine welted boot. Public appreciation was almost instantaneous. So enormous waa the demand, so splendidly did the boot live up to the endurance and service we claimed for it. that the record of the growth of our business reads like a romance. The price was not only a challenge in values, but it swept away all existing comparisons. We must impress upon you that we are not making extravagant claims about our IG/9 welted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither arc we trying by ink and paper to sell yon a pair." Our great business has been built up bv the quality of these boots, not bv the things we might have said about thein. Your decision to bin a Melbourne welted toot t at 10s fld will he created by the Boot itself—not by an advertisement—we hope so. And, finally, remember th&t our interest in customers does not enft with the sale of these boots, but beginswith the purchase of a pair. .;