Page 8 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 59, 31 August 1911, Page 8

THE SUIT THAT RAISED VALUES BY LOWERING PRICES The "Melbourne" Tailor-made Suit THE MAJORITY OF MEN desire to get as much for their money as they possibly can—that is the basis upon which sensible people plan their expenditure — They have to, because it is easier to spend money in this day of "high cost of living" than to earn it. GRANTED you are one of the great army who contemplate the purchase of a suit and have decided in your mind that you ought to get a good suit at a reasonable figure without the "frills" and "furbelows" that are supposed to give "class." and that you are in the throes of weeding out the different '•makes" that do not meet the ideal you have created about the "kind" and "price" of a suit you want to buy—then let us prove to you that HERE IS YOUR SUIT—The suit that many thousands of men are glad they bought, men who were just as particular and just as determined to get 10Q per cent, for their money as you are right now, and each and every one" of these MELBOURNE suit owners came'to their conclusions by just the same methods of comparison and elimination as you are using to answer the pressing question, "What suit shall! buvi DO NOT PAY A FANCY PRICE. We read a great deal of advertising literature nowadays upon quantity, production and economics of manufacture, two factors which enter into the selling cost of suits. But every MELBOURNE suit is built with the same exacting care that other makers claim, who, perhaps, ask doirble andtreble the price. When you buy a MELBOURTO suit you purchase a guarantee of workmanship and material that invites comparison. Whatever we claim for it it will do—wear well, fit well, give you all the style'you want without fuss —above all, give you easy suit comfort and years of proven reliability. What more can you desire? BUT SEK IT—Try one on, go over its construction inch by inch. Feel the texture, and notice the finish.' Test the cloth and purity of the dyes. Take note of the high-grade linings and the superb cut—the hundred and one details that give "tone" to its beauty. Let your eyes follow the "lines" of body design—how pleasant they are, giving lavishly of "good looks." Then when you've taken all things into consideration, we shall esteem the privilege of adding your name lo the large list of pleased '•Melbourne" Suit owners. <** ** W» CLOTHING COMPANY

75 opportunities at White's | ! T C Trimmed I ■ v Hats, Whites' Sale. each ASSURE YOUR LIFE IN THE National Mutual Life Association of Australasia. Send for Rates and Tables to HEAD OFFICE for NEW ZEALAND, CORNER OF Hunter St. and Customhouse Quay, WELLINGTON. ORTON STEVENS, Resident Secretary. Our Cycles are Good. "AH is not gold that glitters." Neither is all "first grade" that is brilliant in appearance. It is not enough that cycles should look well —they should he made of the best material, hy expert workmen, and in Up-to-date factories. Qur cycles look well, ride well, and are as strong and durable as any cycle at double our price. Drop into our depot at anr time and we will be pleased to show you why our GOVERNOR CYCLE is the best in town at the price—£l2 10s. EMERY and Co., CYCLE IMPORTERS, Oprosite Theatre Royal, New Plymouth.

FREE FROM POISON. QOUGH QURE mO-DAY is one of the very FEW Cough Medicines offered to the public guaranteed by the Government Analyst of New Zealand, A. A. Bickerton, to be absolutely free from Poison. PALATABLE. IMMEDIATE. PERMANENT IN RESULTS WIOLETTA STANDS FOR PURITY. [•RICE, S'O. SOLD EVERYWHERE. Agent.—Bishop's Fancy Goods Em-'.->rium. RUDGE"WHITWORTH BRITAIN'S BRITAIN'S ■DEST -gEST "DICYCLE. "DICYCLE. E. REYNOLDS & CO, Ltd DEVON STREET, N»w Plymouth. 'Phone 109.

VISITING CARDS—When you run out of cards, send your order for more to the Daily News Printery. 3/6 for 50, or 5'- for 100 (postage paid). JJED JJOTJSE JJOTEIi DEVON STREET EAST. E. WHITTLE Proprietor. A, N Hotel with a reputation for itf Superior Ales. Spirits, f I Accom mod->' "n. E 1 itv convenience and comfort for patrons. ' iE. WHITTLE : RED HOUSE HOTEL.