Page 5 Advertisements Column 2

Taranaki Daily News, Volume LIV, Issue 57, 29 August 1911, Page 5

WELTED BOOTS OF WORTH. THE MELBOURNE'S FAMOUS 16/9 LINE. A word or two about tlic history of the Melbourne Clothing Company's wonderful welted boots for men before you come to see and demonstrate it. When we offered this boot some three years ago at 16/9 (an unheard-of and unbelievable price those days), we knew we were giving the public a standard of value that would not only make the high-priced boot a fad, but would give every man of moderate income the Insure of enjoying what was tsen the "rich man's luxury"—a genuine welted boot. Public appreciation was almost iiLsrantaner-is. So enormous was the denv.nd, so s"lendidly did the boot live up to the pud'irance and service we claimed fir it. f'at the record of the owth of "'ir bti>-'-i<>ss reads like a roance. The nriee \vs not only a challenge in values, but il swept away all existing comparisons. YVr> must impress travagant claims about our 16/9 welted boots. Words are cheap. Our message to you would be worthless if it were not sincere. Neither are we trying by ink and paper to sell you a pair. Our great business has been built up by the quality of these boots, not by the things we might have said about them. Your decision to buy a Melbourne welted boot at 16s 9d will be created by the boot itself—not by an advertisement—at least we hope so. And, finally, remember that our 'Merest in customers does not end with he sale of these boots, but begins with the purchase of a pair.