Page 8 Advertisements Column 3

Taranaki Daily News, Volume LIII, Issue 131, 12 September 1910, Page 8

THE MELBOURNE—AN APPRECIATION. "They have won their fight ana secured the prize"—i.e., the full confidence and liberal patronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not know whose would be the victory, or whose defeat. There's a distinctive difference here! Many years ago, when the Melbourne Clothing Company entered the arena to fight the fight for absolute cushtrading principles, they had but one goal, one prize in view, and that was the confidence, endorsement and approval of the public. They won, as fighters of strenuositly will, when on their banner is inscribed, "Justice, Equity and lair Dealing." Time has but served to mate that Melbourne motto grow brighter, larger, more luminous and vastly more meaningful. At the outset these principle? were adopted—to be absolutely free and impartial buyers in the markets of the world: the elimination of the middleman; t(> exercise their great spot' cash buying ability in a free and untrammelled manner; and to be positive!v fear, less of all competition. How well the firm has succeeded in the carrying oul of these principles can be scfen to-day ii their fine big corner store—a stupendous monument of t what can be achieved in a few.years by wholesome modem busmesi tiethods. The publicise;. &W%'s|C{&f