Page 5 Advertisements Column 6

Taranaki Daily News, Volume LIII, Issue 130, 10 September 1910, Page 5

THE MELBOURNE—AN APPRECIATION. "They have won their fight and secared the prize"—i.e., the full confidence and liberaljpatronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not know whose would foe the victory or whose defeat. There's a distinctive difference here! Many years ago, when the 'Melbourne Clothing Company entered the arena to fight the fight for absolute ctslp trading principles, they had btrtfone goal, one r>rize in view, and that was the confidence, endorsement and approval of the public. They won, as fighters of strenuositly will, when on their banner is inscribed, "Justice, Equity and Pair Dealing." Time lias but served to masethat Melbourne motto grow brighter, larger, more luminous and vastly more meaningful. At the outset these principles were adopted—to be absolutely free and impartial Ibuyers in the markets lof the world; the elimination of the middleman; to exercise their great spot- ■ cash buying ability in a free and untrammelled manner; and to be positively fearless of all competition. How well tHte firm has succeeded in the carrying out of these principles can ibe seen to-day in their -fine big corner store—a stupendous monument of wTlat can be achieved in a few years by wholesomo modern business I methods. The public are invited to the big corner store because the managemenfi fee] they deserve the visty <;