Page 5 Advertisements Column 7

Taranaki Daily News, Volume LIII, Issue 124, 3 September 1910, Page 5

THE MELBOURNE—AN APPRECIATION. "They "have won their fight and secured the prize"—i.e., the full confidence and liberal patronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not know whose would be the victory or whose defeat. There's a distinctive difference here! Many years,ago, when the .Mel-; bourne Clothing Company entered "thlKarena to fight the fight for absolute cash- - trading principles, they had but one gj5»V one prize in view, and that was tin confidence, endorsement and approval <rf the public. They won, a 9 fighters of strenuositly will, when on their banner is inscribed, "Justice, Equity and Eair Dealing." Time has but served to mak» that Melbourne motto grow,brighter, larger, more luminous and vastly more,'. meaningful. At the outset tiiese principles were adopted—to be absolutely free and impartial buyers in the markets of the world; the elimination of the middleman; to exercise their great spotI cash buying ability in a free and uptram* melled manner; and to be positively fearlees of all. competition. How \(m the firm has succeeded in the canylig ontfc 1 of these principles can ibe seen to-day itt their fine Ibig corner store-* stupendous monument of what can be achieved in K few years by nfcolesome modern business 1 methods. The public are invited to t|»; , big corner store because the management feel they deserve the visits-feel it witil, the confidence iborn of intimate know* ledge of facta. .. '*J -,'