Page 5 Advertisements Column 6

Taranaki Daily News, Volume LIII, Issue 123, 2 September 1910, Page 5

THE MELBOURNE—AN APPRECIATION. "They have won their fight and secured the prize"—i.e., the full confidence and liberal patronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not know whose would be the victory or whose defeat. There's a distinctive difference here! Many years ago, when the Melbourne Clothing Company entered -the ..''.. arena to fight the fight for absolute cashtrading principles, they had but one-'gbal; . one prize in view ; and that was' the confidence, endorsement and approval of the public. They won, as fighters of strenuositly will, when on their banner ; is inscribed, "Justice, Equity and Eair ■ Dealing." Time has but served to mate <■ that Melbourne motto grow brighter, larger, more luminous and vastly more meaningful. At the outset these principles were adopted—to be absolutely free and impartial buyers in the market*? • ' of the world; the elimination of the ' middleman; to exercise their great-spot-' cash buying ability in a free and untrammelled manner; and to be positiTely fearless of all competition. How well tibe firm has succeeded in the carrying out of these principles can ibe seen to-day in ■ their fine big corner store —a stupendous *~ monument of what cant be achieved in a few years by wholesome modern methods. The public are invited to the big corner store because the management feel they deserve the visit —feel it with the confidence (born of intimate knowledge of facts. ...'■'

IT DAZZLES THE WORLD. No discovery in medicine has ever created one quarter of the interest that' has been caused by Dr. Sheldon's New Discovery for Coughs aJid Colds. It has brought relief in the most hopeless cases. when al! else has t'ailerl. Price Is fid and 3*. OhUiinablo everywhere.