Page 8 Advertisements Column 5

Taranaki Daily News, Volume LIII, Issue 122, 1 September 1910, Page 8

THE MELBOURNE—AN APPRECIATION. "IThey have won their fight and secured the prize"—i.e., the full jonfidence and liberal patronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not know | whose would lie the victory or whose I defeat. There's a distinctive difference t here! Many years ago, when the Melbourne Clothing Company entered the arena to fight the fight for absolute cashtrading principles, they had. but one goal, one prize in view, and that was the confidence, endorsement and approval of the public. They won, as fighters of strenuositly will, when on their banner is inscribed, "Justice, Equity and Fair Dealing." Time has but served to make that Melbourne motto grow, brighter, larger, more luminous and vastly more meaningful. At the outset these principles were adopted—to be" absolutely free and impartial buyers in the markets of the world; the elimination. of the I middleman; to exercise their great spotcash buying ability in a-free apd untrammelled manner; and to be positively fearless of all competition. How well the firm has succeeded in the carrying out of these principles can ibe seen to-day in their fine big corner store —a stupendous , monument of , what can be achieved in a I >few years by.wholesome modern business methods. The public are invited to the big corner store because the managementfeel thev deserve the visit—feel it with the confidence born of intimate ■ knowledge of facts.