Page 5 Advertisements Column 7

Taranaki Daily News, Volume LIII, Issue 120, 29 August 1910, Page 5

THE MELBOURNE—AN APPRECIATION. , 'lThey have won their fight and sewed the prize"—i.e., the full confidence and liberal patronage of. the-public. The modern gladiators who entered the Keno ring a few weeks back did not know whose would be the victory or whose defeat. There's a distinctive difference here! Many years ago, when the Melbourne Clothing Company entered,the ~ arena'to fight the fight for absolute cMh- ';. trading principles, they had but one goal, one prize, in view, and that was the COB^- ' fid'ence, endorsement and approval of 4B»wt public. They won, as fighters of straw.-, osity will, when on their banneflHtt" scribed, "Justice, Equity and Fair Deal- : in?." Time has but serve* to make that Melbourne motto grow brighter, large*, more luminous and vastly more meaningful. At the outset these principle* were adopted—to be absolutely free and impartial (buyers in the markets of the world; the elimination of the middle-, man; to exercise their great spot-cash buving ability in a free and untrammelled manner; and to be positively fearless of all competition. How well the firm has succeeded in the carrying OttJ; of these principles can be seen to-day4jj , their fine big corner stupendous; monument of what can be achieved in »j; few years bv wholesome modern business ' methods. The public are invited to the big corner store because the management, feel tliov deserve the visit—feel it with the confidence born of intimate know*... ledge of facts. .'. .