Page 5 Advertisements Column 3

Taranaki Daily News, Volume LIII, Issue 119, 27 August 1910, Page 5

THE MELBOURNE—AN APPRECIATION. "They have won their fisht and secured the* prize" —i.e.-, the full confidence and liberal patronage of the public. The modern gladiators who entered the Reno ring a few weeks back did not knowl whose would be the victory or whose! defeat. There's a distinctive difference ( here! Many years ago, when the Mel-! bourne Clothing Company entered the arena to fight the fteht for absolute cash-1 trading principles, thev had but one goal,! one prize, in view, and that was the con-1 fid'ence, endorsement and approval of the public. They won, as fighters of strenuosity will, when on their banner is in-J scribed, "Justice, Equity and Fair Deal-' ing." Time has but served to make thatj Melbourne motto grow brighter, larger,! more luminous and vastlv more meaningful. At the outset these principles ■were adopted—to be absolutely free and| impartial ibuyers in the markets of the, world; the elimination of the middle-) man; to exercise their great spot-cash buying ability m a free and untrammelled manner; and to be positively fearless of all competition. How well the firm has succeeded in the carrying out of these principles can be seen to-day in their fine big corner store—a stupendous monument of what can ibe achieved in a few years 'bv wholesome modern business methods. The public are invited to the bie corner store because the management feel they deserve the visit—feel it with the confidence born of intimate knowledge of facts. , r