Page 4 Advertisements Column 3

Taranaki Daily News, Volume LIII, Issue 94, 29 July 1910, Page 4

MEN'S 25/- WELTED BOOTS FOE 8/3 LESS. The Melbourne is the only firm wiling boots of established reputation at «ucn a moderate price. We OOULD have fixed the price of this boot at 25s—and found a ready mafket. We OOUID hay# pocketed 8s 3d extra profit on each pair. But we didn't. That is why this boot is for the man who has 25s to spend on his footwear—yet who is willing to savt 8s 3d. You pay nothing nothing for th» Melbourne reputation—nor for the Met burne knowledge and experience. Yet they mean muoh to you, for "Melbourne" has always been a by-word for greatest boot quality. And the price of thl» Melbourne welted boot needs no comment. Of course, other boots may be a* good as the Melbourne's. But their prices are out of proportion to their value—as much out of proportion as they are over 16s 9d. You owe it to yourself to investigate this wonderful line. Pay us a visit'at nny of our Hiree Taranan stores—New Plymouth, Stratford and Eltham—nnd we'il bo pleased to thotr lb. roil . Vonll not l*c to ,hinv