Page 4 Advertisements Column 4

Taranaki Daily News, Volume LIII, Issue 45, 2 June 1910, Page 4

A WOMAN'S OOXFTDEXCE AND A GRMT SALE. To win ft woman's patronage at the cost of her confidence is not the policy of "The Melbourne." Every bargain advertised in the great Rebuilding Sale is exactly as represented. It would b<* folly for it to be otherwise. The great object in holding this sale is to reduce stocks as rapidly as possible, in order to make room for the 'builders. All the stock lias been marked down, and the prices quoted show savings so genuine and apparent that you will be convinced that we intend to solve this stock-re-ducing problem in a quick and efficient manner. There's no room for a single thought of the ordinary )>uyin.gand selling methods' in this 'situation —it's purely a matter of making room for the builders in a restricted space of time, and it has got to be done. We will_ doit by vigorous and effective price-cutting. We're certainly enthusiastic about thie sale. It not only means record-breaking prices, I>ut it means the widening of our value-giving reputation in an unforgetable manner. And that is what we continually keep m mind when we inaugurate a sale like the one now under way.