Page 2 Advertisements Column 2

Taranaki Daily News, Volume LII, Issue 368, 20 April 1910, Page 2

MEN'S TAILOR-MADE SUITS. A MOST SUPERB SHOWING AT THE MELBOURNE. i It it easy to make claims for suits. Any suit can be the best suit made, and most suits are-—in advertisements. All the advertising in the world won't make a good suit. It lias to be a good suit, if it is good, because of its cut, its materials and construction. Advertising cannot take the place of these things. We spend a good many hundreds of sounds a year advertising our suits, but that is not a reason why you should buy a "Melbourne" suit. The reason lies in the suit itself. Perhaps someone can write a better advertisement than we can write. Yet we are honestly convinced that no one can offer you so good value in a suit as we can offer. Hence if you did not take the suit, rather than the advertisement, into consideration, you would net be treating yourself fairly. Compare the "Melbourne" tailormade suits at 4fls 6d, 50s 6d, and fiss point by point with similar-priced suits on the market, and we have confidence that the "Melbourne" suits will come out every time .with flyine colors. The linish of "Melbourne" suits is absolutely the best. There is nothing skimpy about them nothing "tinpanny." Every) "Melbourne" suit has that superior tailor-made, well-groomed, carefullyfinished appearance that is always a source of delight and pride to the owner. Yet our prices are low,~Advt,