Page 3 Advertisements Column 3

Taranaki Daily News, Volume LI, Issue 250, 15 October 1908, Page 3

HlSTOtt HISIORt, 1 SSS SSffl as? f!S

THE 25 HANDSOME VOLUMES OP THE "HISTORIANS HISTORY OF THE WORLD" IN THE OAK BOOKCASE. The volumes measure 1(H indies high, 7J- indies wide, ami 2j indies thick. Tiie total number of words is over 11 millions, and of illustrations over 3,000. Tlie bookcase stands four J'eet high. The History gives a vivid ami detailed history of every people, ancient and modern, and forms a coiiliiiuous narrative ol the entire experience of the human race from 4000 J3.C. to 1907 A.D. publishing, it would have issued an edition of 5,000 copies at the utmost, and as llie capital factor is obtained by dividing the capital outlay by tho number of copies from tho sale of which the capital is to bo recovered, Ihe capital tax alone on eneh copy would in that case liavo amounted to over 37 per cent, more than tin' ijt'ice charged for the book by Tlie Times. Uy apportioning tho capital outlay unions 'an edition ten times as great (50.001) instead of 5,000), Tlie Times enormously reduces the capital tax 011 each copy. At the same time by manufacturing in largo quantities, Tlie Times reduces tlie production factor also to a minimum, and without detracting oae jot. from the quality of the production. In still another direction the early purchaser mips the benefit of the now inethoil, for b,v selling the " Histnrnns' History of tho AVorld " direct to the individual, Tlie Timeß saves thd subscriber all middlemen's profits, 80 per cent. Less than Current Book Prices. How, tlicu, does the new system work out actually, wheu the price of tlie " Historians' History of tlie World is compared with that of other books ? Tlie difference might, at first sight, be suggested by saving that The Times sells at the rate of 7s. lid. what would cost a guinea in London or 255. in New Zealand. But this is to look only at- exteriors. A calculation recently made shews that the purchaser in New Zealand of books ■published at a guinea- and similar high prices obtains an average of only 739 words Jbr a penny. At the present price the purchaser of the " Historians' History of the World" in New Zealand obtains 4,078 words for a penny, or more than SIX times as much. The Times further facilitates the purchase of the History by making the price payable in small sums. For a first payment of only 7s. Gd. The Times delivers the complete 25 volumes (with bookcase if required), and tlie subscriber may complete his purchase, while he is using tlie volumes, by monthly payments of the same small sum. It is thus literally true, and 110 mere figure of speech, to say that the '' Historians' History of the World," at Us present price, may easily he purchased by anyone who wishes to possess it.

Therefore Act AT ONCE. The publishers, however, as lias been explained, look to a permanent sale at a higher price. The subscription list at the introductory price has already closed in England, and the price of the "Historians' History of tin? World" in London has been raised by £3 Bs, 6d. The subscription list will soon be closed in New Zealand also, and the History will then be purchasable only at the higher price,, plus freight and charges. You can form your own estimate of the value and interest of the work to you individually from the Bt-pagc pamphlet containing specimen pages, sent post free on request. Tt commits you to nothing to write for the pamphlet, and if you fail to do so it Avill always be a matter of regret to you that you did not, while the subscription list still remained open, make the acquaintance of the first complete history for English readers issued for 130 years. ! INQUIRY FORM. j To THE TIMES (London), H.Z, Office; 2 Harris Street, Wellington. | Please send ute, post free, the Bj-page pamphlet describing \ the "Historians' Histi ry of the World," and form of subscription at present introductory price. \ Tb 3 . .Vur.e Address i Occupation

Kov the benelit euchre party ami \ dance to be.tendered by the .Railway Social I'lub nil I'Yidiiy in aid of Mr. \\. v in. was injured at ihe M.uue time' iliitl will In* incapacitated for anfit lit' i* >i\ innntlu id least, there has' lieen a record sale of (ii-kots. Valuable' . a'l dun,ited liy sympathisers are < ull'ered tor ihe euchre tournament, and are on view in Messrs. (irayson and Cock's The railway men have opened a subscription-list amongst themselves, ami a splendid response lias lieen made. "We have little doubt tint' there will lie a record Attendance at the "social," enabling the club to hand oyer a (iiibstaiitial sum lo [heir injured fellow workman. Tile oiietiiil'i of the \Ve>l. Klld School coll Meet ion \\'i J l l which a concert liv Ihe si'liuol-olijl<l r"i is to In: i;iven. will no doubt bo well palroniM-il )\v tli« parents of (lie lisirict. Attention is .ipeciaily called to (lie announcement that the enterlainment commences at 7,30 p.m. The now' series of men's tailor-made suits iu the "Melbourne" involves several stvlisli mo.lels in every approved fabric. Suit-, Hint l.y their very character present strong arguments in their own favor—arguments that will convince you of their worth. Come and see our magnificent outside display of these goods. Every glance will reveal another element oi' superiority. Prices 49b tid to 05a, —Adrt-i