THOUGHTS ON BUSINESS.

Taranaki Daily News, Volume LI, Issue 99, 15 April 1908, Page 4

THOUGHTS ON BUSINESS.

One point to which every merchant and manufacturer can well afford to give attention is that of educating jieople to appieviatc and demand a belter grade of merchandise than they would ordinarily buy. There is no advantage in making the same grade of goods rear after year when the public might be taught to demand a better grade. A better quality of goods requires moore •kill to make, and so develops the skill of the workmen; it requires a higher older of salesmanship, and so makes the talesman an educational influence; and its self new standards for the consumer and so lifts his plane of living. The fact that these goods cost the container more money is one thai \,ill adjtut itself. Nothing is gained by te Paining in ignorance of ' dative quali ties. As the standard appreciation rite, men's ideas expand. ' ture of civilisation increase-, be truthfully -aid that the r i t .-.. ...-u.| for all manufacturer and merchandising is toward improvement of the product, fortunately the wirld's affairs are so adjusted that it pivs to do those things which contribute t>i the advancement of civilisation. In considering new fields for development, therefore, the manufacturer and the merchant may profitably E" I not ■ miy one more territory, but standards of old territory. Every made brick is a sermon in stone