Page 2 Advertisements Column 3

Taranaki Daily News, Volume XLVII, Issue 780, 24 March 1905, Page 2

The Cradle Of the Cycle,

As we rida on our bicycle ' with the greatest comfort along oia oeautiiul country roads with, perhaps, huge overhanging trees or eras lending a charm and beauty t<our surroundings and a ware of gratitude to our machine passes over us, how many know, and, shuddering, remeuif>er, that once when the bieycie was in its wooden stage, it narrowly escaped death. Vet it is so. And what averted so great a national disaster ? Do we realise, as we spin along, that it was Coventry, the cradle of the cycle, that saved the bicycle's life; Coveutr;, that came to the fore, came to lh« rescue with the india-rubber tyre, and carefully nursed that mercurial infant in its critical illness, back to ■ vigorous life, to become the parent of a long line of robust roudsleis. j In the famous year of '97 the Ame- I I ricans invaded England with thoir bicycle—an attempt to damage the British industry. Bicycles in thousands were landed from America. And what happened. Coventry again rushed to the rescue, awoke to the danger of this invasion, and it was the Budge-Whitworth Co. that was first and foremost in the fight. It was due to the superhuman eflorts of this firm that the invasion was checked. Beaten, buffeted, broken in the fight, they returned to America. It was a triumph foif-lhe firm of Rudge-Whitworth, and made them at once the acknowledged leaders of cycle manufacture throughout the British Empire.

S. Clark & Co. FUNERAL FURNISHERS AND UNDERTAKERS. n.voMtreet. East ... Hi. Plymouth Charge* Uoitrata.

ON - Till? KG I Kill PALM". J.lt'erutui'c. Mail (Jumbling.