Page 2 Advertisements Column 3

Taranaki Daily News, Volume XLVII, Issue 777, 21 March 1905, Page 2

The Cradle Of the Cycle. As we riils on our bicycle with thu greatest comfort along om beautiful country roads with, perhaps, huge overhanging trees or ferns lending a charm and beauty to our surroundings and a wave of gratitude to our machine passes over us, how many know, and, shuddering, remember, that once when the bicycle was in its wooden stage, it narrowly escaped death. Yet it is so. And what averted so great a national disaster ? Do we realise, as we spin along, that it was Coventry, the cradle of the cycle, that saved the bicycle's life; Coventry that came to the fore, came to the rescue with the india-rubber tyre, and carefully nursed that mercurial infant in its critical illness, back to vigorous life, to become the parent of a long line of robust roadsters. ] In the famous year of '97 the Americans invaded England with their bicycle—an attempt to damage the British industry. Bicycles in thousands were landed from America. And what happened. Coventry again rushed to the rescue, awoke to the danger of this invasion, and it was the Rudge-Whitworth Co. that was first and foremost in the fight. It was due to the superhuman efforts of this firm, that the invasion was cheeked. Beaten, buffeted, broken in the fight, they returned to America. It was a triumph for the firm of Rudgfc-Whrtworth, and made them at once the acknowledged leaders of cycle manufacture throughout the British Empire.

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ON THE FOt'RTH I'AUR. Literature.