Page 2 Advertisements Column 3

Taranaki Daily News, Volume XLVII, Issue 7766, 18 March 1905, Page 2

. he ■. l adle i,.f the Cycle. I As \>e ride on our bicycle wi;h igreatest comfort along' our beautiful country roads 1 with, perhaps, huge overhanging trees or ' ferns lending a charm and beauty tc our surroundings and a wave of gratitude to our machine paSses over us. how many know, and, shuddering, remember, that once when ihe bicycle was in its wooden stage, it | narrowly escaped death'. y e t it is so. And what averted so great a national disaster? Do we realise, as we spin along, that it was Coventry, the cradle ol' the cycle, that saved the bicycle's life; Coventry that came to the fore, came to the rescue with the india-rubber tyre, and carefully nursed that mercurial infant in its critical illness, back to vigorous life, to become the parent of a long line of robust roadsters. In the famous year of '97 the Americans invaded England with their bicycle—an attempt to damage the British industry. Bicycles in thousands were landed from America. Ami what happened. Coventry again rushed to the rescue, awoke to the danger of this invasion, ami it was the Rudge-Whitworth Co. that was first ami foremost in the light. It was duo to the superhuman efforts of this firm 'tlmt the invasion was checked. Beaten, buffeted, broken in the fight, tliey returned to America. It was a triumph for the firm of Rudge-Whitworth, and made them at once the acknowledged leaders of cycle manufacture throughout the British Empire.

S. Clark & Co. FUNKKAL FURNISHERS ANi) UNDERTAKERS. UeTom-etreet ISast ... New Plymouth. Charjfei Modtrat*.