Page 3 Advertisements Column 6

Taranaki Daily News, Volume XLVI, Issue 100, 2 May 1904, Page 3

THB GREAT NATIONAL LIBRARY OF READING & REFERENCE, THE ENCYCLOP/EDIA BRITANNICA, HAS BEEN BROUGHT UP-TO-DATE m respect of all subjects, and the recently completed work in 35 volumes is offered or a short while in New Zealand, direct by the publishers, " The Times" (London) at kss than Half the Catalogue Price AND FOR A FIRST PAYMENT OF ONLY The Catalogue Price is already in force in the United Kingdom, 21/The Catalogue Price will soon be in force in New Zealand also. There are three points in the announcement which "The Times" (London) ma es readers of this paper to-day. First, the great national library of reaciuig and reference has just been brought entirely up-to-date. Secondly, it is offered * pnee which all can easily afford. These two facts depend upon one another for thmr importance. Either of them stated alone would lose much of its force togethet they constitute an announcement which claims immediate attention. I the recently completed work were expensive, the fact that it had been made perfect would be of little practical consequence to the many who cannot afford an extravagance even to get a possession which they know will greatly profit them. If on the other hand, the work were not a perfect possession which will prove of unfailing uti ity at every turn, the fact that it was cheap might matter very little. But since the recently completed work is both perfect in use and cheap to buy, the reader should not fa, to inquire into the matter: and he should do so at once, for, while tae boo itself-—and this is the third point-will remain an invaluable possession, its price will very shortly be more than doubled. f Absolutely Up-to-Date i )e newest methods in agriculture and manufactures; the most recent discoveries in science; the latest machinery, warfare with torpedoes and submaiines; the history of our own and other countries in our own times, biographies ot men still living; cuitent politics and tendencies; laws as they are enforced at this hour; sports and games, not of yesterday, but of to-day; the latest statistics in every field—these are the things that mostinterest us, and of which we most often need to learn, and these are all included in the recently completed fcncyclopaulia Britannica. Indeed all this new knowledge is treated so fully that for every hundred pages doaling with history, biography, and all that had been discovered up to the beginning of our generation, there are between thirty-five and forty pages exclusively devoted to events since 1870, and to the progress in all knowledge since the eighties. In undertaking the responsibility of bringing the great work abreast of the day, "The Times" detertuned [hat the Encyclopaedia Britannica should not only be up-to-date in facts and figures, but that all the new things of our day should be treated with as much, if not more, fulness than the past. It would have been impossible, even for such an editor as Sir DOu.lL! Mackenzie Wallace, to carry out so ambition.; a plan had it not been that all the greatest living authorities, from Nansen to Swinburne, from Sir George Sydenham Clark to " Rapier," willingly collaborated with him. ' The recently completed Encyclopaedia Britannica, then, is a work well worth examination, and the fullest material for judgment will bs sent you in reply to an inquiry. At a Price All Can Afford When working men in England earning only 25/- a week have been able to purchase the Encyclopedia Britannica, the cheapness of the book may be taken as proved. The further fact that since it assumed control, "The Times" has distributed over • 1,500,000 volumes sufficiently disposes of tbe idea that because the Encyclopa?.dia Britannica is the best that the generous collaboration of the greatest authorities can make it, it is therefore " too good " for the larger public to whom "The Times" makes it available by reduoing the price to less than half, and accepting the low price in small instalments, after delivering the entire 35 volumes (with the bookcase if required) upon a first payment of only 21/-. Indeed letters received go to show that it was the subscriber of modest income who recognised most keenly how much he and his children would profit by possessing the 35 volumes in the house. The offer which is now opened in New Zealand is already closed in the United Kingdom, where the prices of the work were more than doubled within a few months of its completion. If it appears hard that in so short a time the price of an admittedly indispensable possession should be so greatly increased, it must be remembered that a publication which cost ,£"300,000 to produce could not be sold at all at so low a price unless the publishers could look to a more profitable sale in the near future at the higher price. Before the price is raised to more than double in New Zealand also, everyone is given the occasion to secure the work at less than half-price —only you must take the first step at once, and use the Inquiry Form to-day.

1 ' lc Editor-in-Chief responsible for the task of bringing the national library up-to-date is Sir Donald Mackenzie Wallace, K.C.1.E., K.C.V.O. In order to secure the most effective specialisation in every branch, the work was further organised under nineteen Departmental Editors for the following subjects:—Law and Government, Military Affairs, Medical Science, Iheology, Mining, Botany, Geography and Statistics, Astronomy, Mathematics, Electricity, Art, Zoology, Naval Affairs, Biography, Literature, Economics, Railways, Music, Games and Sports. AMONG THE 2000 Lord Kelvin Lord Rayleigh Sir Michael Foster Sir William Crookes T'ruf. TVwar Sir T. Lauder Brunton Sir Archibald Geikie Prof. Kay Lankester Sir Normal) Lockyer Field-Marshal Sir Ev. Wood Sir George Sydenham Clarke Vice-Admiral Sir C. Bridge Sir Alfred Comyn Lyall Sir Auckland Colvin Hon. Win. Pcmber Reeves Sir J. Alexander Cockburn CONTRIBUTORS TO THE Sir E. Leader Williams Mr. W. Tregarthen Douglass Mr. Philip Watts Lord Davey of Fernhurst Sir Francis Jeune Sir Edward Fry Dr. Nansen Sir Frederick Lugard Sir Harry Johnston The Bishop of Ripon The Bishop of Winchester The Bishop of New York Cardinal Vaughan Cardinal Gibbons Sir Robert Gifleu Mr. Leonard Courtney 35 VOLUMES ARE: Mr. C. S. Loch Freeman Gardiner Seeley Fyffe Mr. ]. E, C. BotJley Sir Richard Jebb Prof. Caird Prof. Sayce Sir William Richmond Sir George Reid Mr. Sidney Colvin Lord Balcarres Mr. John Morley Mr. Swinburne Sir Leslie Stephen Fili in this Inquiry Form and Post it TO-DAY. I« rom both sides, then, this announcement leads to the same conclusion, namely, that you should make inquiries, and at once. It was, indeed, in view of the greatness of the recently completed work on the one hand, and of the shortness of the time, on the other hand, during which it can be sold at a price all can afford, that " The Times" prepared the fullest material for individual judgment in the shape of the 220 page sample book. It is sent gratis and post free to all who are prompt in asking for it. Address: " P.O. Box 386, WelllnjUn," and post to-day In an opon envelope . for half-penny stamp. To the Manager, " The Times," (London) N.Z, Office: Wellington, P.O. Box 285. Date..„, ——„ 1904 Please send me, gratis and post free, the MlO-page illustrated book describing the recently completed Encyclopaedia Britannica, and full particulars of the present temporary offer at less than half-price and upon the instalment system. Signed [PLEASE WRITE CLEARLY.! Address .... I T.N. 2 ■ 1 ■ ■ -mum".» Rank or Occupation