A Business Doctor.
\Vnen your business is not thriving cull in tho'doctor, and have it medically examined. 'll)is is what, according to the Magazine of .Comnysred, is aibout to .be done in ,Eiwla;rud,n,n|d hu®(becn for some time past ill tho Staffs, where there arc at least half-a.'dozen " business doctors, • experts, with "a stock-in-trade 01 beam and experience, who are call--1 * n to investigate when a business it not, what it Should be, to prescribe remedies, and generally order tho whole staff until the weak points are discovered and made strong. At tho instance of a well known firm of tobacconists, ono of these experts Mr Martin Kolllmaim, with 16 years' Ameticinin experience, i|s now 'i pnactising " i,, England " When the doctor is called in to a business lie takes absolute control of every "hepurtinent lor file term of his engages ment—which usually varies from two to »,\ weeks J During tlvat peiiiod ho act?, much in the same relation lo the business that a pilot does to a;hip Advertising, toying, floor and counter arrangement?, economy of space ainid la'Mour, and the complete systematizing oi jeverv department are his purt;|cu'(ar dut|wis. . . It contended that he rarelv fails to find something wrong, by remedying which he can materially increase tht profits of the enterprise. According to one ' doctor ' the greatest difficulty experienced by the expert is to teach men to advertise properly. One man uses a 2in space to advertise a product when a page should he used Another is wasting his advertisement fund \vithout getting any results." As an instance of a. cure effected by a business doctor, one of these experts recently detected, in a large American manufacturing concern employing thousands, that owing to tcvo great trustfulness the workmen were manaigiing to carry oIT per day in their dinner pails iml otherwise concimM, Idols to the lvalue of ■C4OO. At least, such was their value on the particular day wt'ien the men were hauled .up and examined as they pasrt-d out of the gates for the night, flic one dilijculty seems to tlvat the lousiness doctor is a very expensive poison, whose high fees a tolteiirvg linn would never bfc able to inert. The article gives many other interesting instances of" cures 'ejected by the business doctor. 31c is, of course, a terror, not only to ali evildoers, but .to idlers | indeed, to everyone who does not keep himself and his work in the highest stato of efficiency.
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Taranaki Daily News, Volume XLVI, Issue 6, 8 January 1904, Page 4
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407A Business Doctor. Taranaki Daily News, Volume XLVI, Issue 6, 8 January 1904, Page 4
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