Page 3 Advertisements Column 3

Taranaki Daily News, Volume XXXXV, Issue 72, 25 March 1903, Page 3

This is almost your Last Chance to obtain a copy of .the Limited edition of "The " CENTURY DICTIONARY & CYCLOPEDIA & ATLAS," issued by "The Times" '. at a reduction of 45 per cent, from the publishers' price. The subscription list is nearly filled, and the sale nust inevitably be discontinued ON OR BEFORE SATURDAY, -.the 28th INSTANT. Orders chm.l,l hj» c »«+ tn "Thp Times" (London) N.Z. Office AT ONCE, accompanied in each case by a preliminary payment of 10s if you expect to take advantage of tl lis opportunity. The entire Ten Royal Quarto Volumes are now ready for immediate delivery from Wellington. Procrastination is always dangerous; hero is a case" where it is fatal. Pro ness is always desirable; here is a case where it is s«w Only a few days are left before the offer must be pern , , . few sets may be gone even before the end of tb'.e few days. Ihe only safe way, therefore, for those who desire to take advantage of this tuiusual opportunity of procuring this splendid work upon the present favourable tern as is to fill up the following order form and send it to th* Manager of THE TIMES to-day. Rigid eontracts Restrict the Offer. A BARGAIN COMING TO AN END. THE TIMES does not restrict and limit its offer of "THE CENTURY" at a bargain from any desire to be arbitral-/ about the matter. There is simply no escape from the position. The otter will have to bo withdrawn very soon, because "Tiie Times" does not own the plates from which the volumes are printed, does not own the copyright of the work, and has no power in the matter other than that conferral by a carefullyrestricted agreement on the part of the publishers. If yon* will reflect for a moment you will see that this is only reasonable. Iti does a publis'aer good, not harm, to have a newspapea use its great power of publicity in drawing attention to the merits of a book. That is how a general public demand for a work can be most promptly created, and it is quite worth while for the publisher to permit the book to be temporarily sold at a special price in order that the newspaper may effectively accomplish this task of popularising t'.o book. .But it would do the publishers harm, not good, if they permitted an unlimited number of sets to be sold during an unlimited time, at a price but slightly above the cost of production. A few sets sold at a reduction of 45 per cent, from the regular prices do not permanently affect the market price of a book. When such a temporary offer has been withdrawn people who afterwards want to buy the book grumble a little because they cannot buy it on such good tennsas, some of their neighbours got, but when they realise that even at the* ordinary price the book is well worth having they buy it all the same. They do not feel very cheerful about it, but they know that they have themselves, to thank for the loss they suffer through not being more prompt. "THE CENTURY," A New Work of Reference on a New Plan, Eminently Fitted to Meet the Needs of our Day, Both as a Dictionary of our Language, a Brilliant and Concise CYCLOPEDIA and a complete Atlas of the World. This Great " Question-Answerer" fs for the moment to be secured from "THE TIMES" At a Reduction from its Original Price of ©YER *SO PER eENT, And upon a Convenient System of Payment. The period during which "THE CENTURY" can be distributed on these exceptional terms is STRICTLY LIMITED, and those who would purchase. The Most Effective Among Works of Reference KKOIIiU SOT IMEIiAY To take Advantage of the present offer.

"THE eENTCRY" [COPYRIGHT 1902.] ' VOLUMES. I BINDING. j CONTENTS. Ten Large Four stylesQuarto Volumes, jr u u Morocco Each Twelve Inches by Nine. f-Levant They Represent (specify nccommeuaed) The Finest "Work i-Morocco of The Printers. . Cloth 8,000 Pages 225,000 Entries 100,000 Encyclopedic Articles 7,500 Illustrations 300,000 Quotations 500,000 Definitions 300 Full Page Maps. "THE CENTURY" BOOK-CASE. For the convenience of purchasers of "The Century Dictionary and Cyclopedia and Atlas" a special Book-case lias been produced, and will he supplied by "The Times" upon receipt of an order or remittance, as indicated on the order form below. The case occupies a floorspaco of 2'Jin by 13io, and the top reaches ahe of 29in. Substantially made from native woods, and carefully iinished, this ca at once handsome, durable, and light in weight. Its purchase is optional, but it is a great convenience in Iho use of the books, as well a.s serving as a protection to the volumes when not in use. The Question of Bindings. "The Times" includes in this offer as a feature, a limited number of sets, threequarter Morocco bound. This special binding is a handsome Levant, with rich gold-stamping on the side and back. The cost of binding in this style is more than doubled, but also because the leather is one of tfee best selected stock and the finishing is the iinest in every way. The work in this form, therefore, has an extra value which makes it obviously a very great bargain. It has, in other words, the throe-fold recommendation of being remarkably attractive, coMvenient, aud inexpensive. It will prove as durable in use as it is attractive in appearance. The HalfMorocco binding has many advantages over the Cloth, while the Full Morocco, de luxe, makes a beautiful gift book for special occasions. Monthly Payments-OKM* form. p^i&Md — ■ be made Payable to the order of THE TH „ MKNAGFR BANK 0V NEW THE MANAGER, gOUTH WALES Th» /f*ittt»« (London), P.O. Box 285, tl/V UIHW Wellington, N.Z. (Date),. Half Morocco, for which I agree to make .to I enclose Ten SMI- y ou > or - an y° ne y° u appoint, 20 addijj ns;Si tional monthly payments of 16 Shillings, Strike Please send me THEEE - QUAKTEE, MOROCCO ■-" The out an The Century Die- Times" Special Binding—for *which I ~ » n i j &£? r ee to make to yon, or anyone you . iut "'" tionary & OyclopaM infc 20 additional monthly payments , , dia & Atlas, 10 J\ B Skillings. # thm Volumes, bound in "The best Binding for this climate. ' paraPull Morocco, for which I agree to make to you, or auyone you appoint, 24 addi- s ' ra 2"' s tional monthly payments of 20 Shillings. i ; The first of these monthly payments to be made immediately upon delivery of the complete set of 10 volumes, and the succeeding payments regularly on the corresponding day of each month following. Until such payments are complete I engage that the volumes, .not being my property, shall not be disposed of by sale or otherwise. I further agree that if, owing to unforseen circumstances, of which you shall be the judge, the volumes cannot be delivered, the return of the deposit of 10 shillings to me shall cancel this agreement. SlriJte nut adjoining | Please also send a "Century" Bookcase, for paragraph if Bookcase f wn ich I agree to make (after the payments for isnotdcsircd.gar J the Bookg haye been completec |) a f llrt her payment of 31/6. (Signed) . (Rank or Occupation). (Address) • [N.P. News, Q. 44] Please address the package to If the books are to be delivered-, beyond Wellington, the purchaser should I add here the name of the railway o: ship-1 ping agent in Wellington to whom delivery f is to be made. Beyond Wellington carriage f will be at the purchaser's cost. J ««r TEH I'BB CEMT. DISCOUNT FOR CASH. While the purpose of the system of monthly payments is to enable persons of moderate but assured income to purchase "THE CENTURY," those subscribers who prefer to do so may pay the full price in one payment. Cash prices: Cloth, £ll ss. od.; Half-Morocco, £l4 17s. od. ; Three-Quarter Morocco (recommended), £l6 13s. od. ; Full Morocco, £22 is. od.; Bookcase, 31/6 net cash. f&- BOOKS ON VIEW. Specimen Volumes may be examined, and orderi booked at the following address—MK, 'THOMAS AVERY, New Plymouth.