THE GREAT 'Question – Answerer.'

Taranaki Daily News, Volume XXXXV, Issue 43, 18 February 1903, Page 3

THE GREAT 'Question - Answerer.'

Issued by " The

tbe Reader. A great educator ' has said that if the ordinary man would make it his business to understand thoroughly all that he reads, even though that all were little, he would become possessed of a practically complete education for his walk in life. To read in an intelligent fashion is as rare as fhe avoiding of other mistakes in this world. The reader who skims merely gets into the vicinity of a fact and goes round it—does not meet it - would not recognise it if he met it again. To get the worth of one's reading is impossible if the reader blinks at allusions which mean nothing to him instead of looking up new words and new facts. It has not always been easy to do this. With the older reference works the looking up of facts meant a long and often unfruitful search.

With "The Century" before you you find instantly in just the right place, just the word or fact you are looking for—there is never a doubt as to its presence or its whereabouts. The looking for it hardly interrupts the course of one's reading ; tho finding of it makes clear much that is to follow.

The possession and the use, intelligently, of " The Century" in one's reading is as near to a liberal education as one can get nowadays without special study courses.

tbe mriter. T - m Wi " T f ————— mage says of " The Century " ;

"It is a good thing to have within reach such a storehouse of information. Instead of wandering through libraries to find or miss some important fact or discovery or discussion or controversy, all you have to do is to recall the first two or three letters of the subject you are elaborating and put your hand on the volume that contains all you want to know. For all the hurried and hard-worked thinkers of the country ' The Century Dictionary & Cyclopedia & Atlas' is a rescue and a reinforcement."

A literary man accustomed to the use of books cannot but see the value of " The Century." But any man of affairs can test its worth to him in a thorough and satisfactory manner if he will look up the definitions in his own business or profession. For instance, let the doctor turn to such words as "fever," "operation," the stock broker or banker to " put," "call," "future," "margin," "privilege," ■" option the clergyman to "Church," " liturgy," " catholic" ; the engineer to " arch," " water-supply," " aqueduct "; and then let him remember that every other field of enquiry is covered with equal fullness and accuracy. Or let him open any of the | other dictionaries and encyclopedias at any word he pleases and compare them with "The Century." He will often look in the older works and not find it; he will never turn to " The Century " in vain.

tbe teaclw. '' Thc . Century Dictionary <fc Cyclopedia & Atlas" are essentially the ten best books for teachers as they are -for students, school children, or i college professors. They, embrace the sum of the world's knowledge from the beginning down to to-day.

The wealth of facts is presented so concisely as to entirely do away with the cumbersome features of most other works of the sort—so clearly as to be readily understood by a child, and in siuh order us to be instantly lindable (one doesn't have to LEA UN how to iind things in " The Century ").

Times," London.

Che Business man. ———————— men make up the largest class of buyers of " The Century." They are quickest to appreciate the value to them in their business of this greatest of all reference wo-ks. " The Century " was built on business principles - it's the quickest reference work in the world, and the most complete. You'll put a set in i your office eventually—it's good busi-j ness to order it to-day - for immediate possession means a purchase when the market is lowest, while each day you wait means the loss of one day's interest on your investment. " The Century" is the recognised authority on all questions of commerce, finance, the trades, insurance and law, while at the same time clearly explaining matters with which one is continually coming in contact in the course of business.

Then its arrangement is such as appeals to the busy man of aftairs and to his clerks as well, for any detail in its wealth of information is instantly iindable. If you haven't kept a reference work by your de»k side, you can call to mind how often you have wanted to look up a meaning, a name, a place; but after you've had " The Century " with: i easy reach for a while you don't confine yourself to such a use of it - you catch yourself asking questions of it daily, often' [hourly—always with the certainty of satisfaction, always with profit. Profit is what you are in business for! j In short, the only'business men that | our otter will not interest is the one; who doesn't read English and the one who already owns a set of the volumes.! As one of the leading business men I in London recently wrote: -" It is i replete with information obtainable! from no other source, and I believe 1 that every business man will find a set' invaluable in his office."

When you get a set for YOUR office, place it where it is handy -for your people as well as for yourself. In sharing it with your helper, double benefits will accrue to you and to the business. The books are built to stand constant use, and are not meant to be placed behind glass doors.

the eftild. Is there a child in ———— your house? And does he ask questions ? Wise parents encourage a child's enquiries, but the answering is sometimes tiresome. Iluch has been said and written about the " question habit" in children. We have a suggestion to go hand in hand with that theory. After the question habit has been encouraged, teach your child the " Century Habit," which answers his every question—! answers it clearly-so clearly that] even a child can understand it for him- j self, with little if any explanation from you answers it more accurately -if you will pardon us—than you could do yourself in most cases, and more quickly. There is scarcely a story book a hoy or girl can pick up that they will not enjoy doubly if they have a set of " The Century" at hand, for it tells about all the places, all the countries, all tho people and all the things they love to rend and hear about; not one of their lessons that they can't learn quicker and easier if they have the privilege of consulting this master teacher. Of invaluable use to them in their grammar, marvellous help in their arithmetic, and the best of all geographies, with its hundreds of maps that are histories and story-books in themselves.

We have hinted at the pictures in " The Century." There are eight thousand of them, drawn and engraved by well-known artists - the same who make the pages of " THE CENTURY MAGAZINE" stand for all that is best in modern art. All are told of in a way as readily understood by the young folks as by the " grown-ups," for " The Century " is for every member of the family.