Page 3 Advertisements Column 5

Taranaki Daily News, Volume XXIV, Issue 91, 29 March 1902, Page 3

NEVER & NOT "NOW OR LATER " ¥

Being " LEFT OUT."

I A child's soriest grief is to be "left out" when some excursion has been planned. As we grow older we suffer more calmly, but suffer keenly all the same, when we are excluded from pleasures and privileges which we see our neighbours enjoy. There is surely no greater privilege than to have in your home the incomparable library of reference known throughout the Englishspeaking world as the "Encyclopaedia Britannica" Thousands of people are procuring for themselves this book, by virtue of a temporary offer made by the " Daily Mail." The " Encyclodsedia Britannica'" has always been regarded as the rich man's book, but to-day the price is cut in half, and this half-price is split up into easy instalments. A preliminary deposit of ss. brings you the complete 25 volumes, unabridged. After that, while you are using the " Encyclopaedia Britannica," you pay for it at the rate of 12s. a month, and that means no more than 6d. a day, the mere odd coppers that you find in your pockets almost any day in the week. But this offer is now about to be withdrawn, and then the former terms will again be in force, and the " Encyclopedia Britannica" will no longer be easily within your reach. Will you be one of the thousands who are obtaining the book on these temporary bargain terms, or will you be " left out "i You must decide at once. A Tax on Ignorance. j There is a direct tax nowadays upon ignorance. Knowledge used to be l taxed. The circulation of newspapers used to be restricted by a vexatious I stamp duty, and if you go further back into history you find that despotic rulers used to believe that all knowledge on the part of the general public was a source of clanger. To-day there is a tax upon ignorance-an automatic tax, too, levied without the operation of law. An ignorant man is handicapped in the race for success. Through all the gradations, from the grossest ignorance to the fullest knowledge, there is a direct relation between the amount or a man's general knowledge and the success which crowns his efforts. The average man who achieves average success in life possesses an average amount of general knowledge and gives his brains an average amount of the thinking exercise which develops brain power. Between the position of the average man and that of the man who is pre-eminently wellinformed there are all sorts of degrees. No matter how far you are from the lower grades, no matter how nearly you approach the highest grade, if you do not possess the " Encyclopaedia Britannica" you can vastly better your position by at once placing the great book in your home. There are very few men who know so much that the want of further knowledge does not cost them money. Even if you are one among the five hundred best informed men in New Zealand, every now and then you pay a tax on ignorance which you would evade if you knew still more than you do. To-day you can buy the " Encyclopedia Britannica " so cheaply that you can gain its help and support jat a very trifling cost. But you must act at once. In a few days—a very 'few days-the "Daily Mail's" half-price offer will be at an end, the opportunity to secure the great reference library for a first payment of ss. will have ceased to exist, and the former terms will again be in force.

Our Offer Can Never be Renewed, AND MUST CLOSE on April sth. u l>fye Printing House Square, London. (Copy.) Deae Sir,— I regret to say that we cannot renew the arrangement under which you sell "The Times" Reprint of THE ENCYCLOPAEDIA BRITANNICA for monthly repayments. Our contract with Messrs. A. k 0. Black is itself limited by precise restrictions, and I may recall to your mind the faot that when you first suggested that the "Daily Mail" should be enabled to offer the Encyclopaedia, you were informed that if any such arrangement were made it must necessarily be of brief duration. Tours faithfully, THE MANAGER. The Editor, Daily Mail.

MONTHLY PAYMENTS—ORDER FORK. [Not Good after April sth.] The Subscriber should fill in and cut out this form and send it with the sb. (or cheque in full) to address given below. Cheques to be drawn to the order of the Bank of New South Wales. To the Manager, The " Daily Mail," N.Z. Office Gov't. Life Ins. Bld'g. P.O. Box 285, Wellington, N.Z. Monthly payments to b* made to the Bank of New South Wales. Only the first payment of (is. need be sent to the "Daily Mail." Subsequent payments to be made to the Bank of New South Wales, Wellington, or any of its Branches. .1902 Please send me The Encyclopaedia Biutannioa, 25 Vols. (9th Edition) at the prices mentioned below. I enclose 55., and I agree to complete my purchase of the work as follow • For the Cloth Bindings Thirty further payments of 12s. per month For the Half Morocco do do do 16s. „ For the Three-quarter Levant* do do 18s. „ (The Best Bargain) For the Full Morocco do do 22b. „ The first of these monthly payments to be made upon the delivery of the complete 25 volumes, and the succeeding payments on the corresponding day of each month following. Until such payments are complete I engage that the volumes, not being my property, shall not be disposed of by sale or otherwise. I further agree that if, owing to unforeseen circumstances, of which you shall be the judge, tho volumes cannot be delivered, the return of the deposit of Five Shillings to me shall cancel this agreement. Please also send a Revolving Bookcase, for which I agree to make (after the payments for the Books have been completed) further monthly payments of the same amount until I shall have paid 68 Shillings for the Bookcase. N.B.—ln the case of the Three-quarter Levant Special Binding the purchase of the Bookcase will be completed by 3 monthly payments of 18b., and one final payment of 9s. Strike out adjoining paragraph if Bookcase not desired.. [Address] [Occupation]. [N.P. News, 8.8. 45.] Address the Package to Carriage Free as far as Wellington. Beyond Wellington carriage paid by subscriber. The case containing the 25 vols, weighs about 2101bs. Cost of carriage may be learned upon application to local Railway and Steamship agencies. The Bookcase weighs 841bs. r.EBH SUBSCRIPTIONS-PRICES. The prices have been fixed at the lowest possible point for the benefit of those who prefer to make Monthly payments. A discount averaging 10 per cent, on the Monthly payment prices is allowed on subscriptions accompanied by cash in full. Those who prefer to pay cash in advanoe should therefore remit as follows Cloth, £l7; Half Morocco, £22; Three-quarter Levant, £24; Full Morocco, £29. If Bookcase is desired, £3 additional should be remitted. dTßooks on View at THOMAS AVERVS, New Plymouth.