BECAUSE NEW ZEALANDERS ARE HONEST.
It is a fine compliment which the Daily Mail, perhaps unwittingly, pays 1 to colonial hones y, when it offt>rs to place in the home of anyone who may , apply, a complete set of the " Encyclopaedia Britannica" upon the payment 1 of ss, leaving the remainder to bo paid in monthly instalments of 12s each. This feature of the ofler made by tbe Daily Mail is even more surprising than thtir ability to furnish this library of universal knowledge for less than half the original price. The publishers' catalogue price was £37, but those who order the work now are to receive it for less than half pric* l . Furthermore, those who elect to secure the sat on the instalment plan have only 5s to pay cash down, and tbe remainder may be paid at the rate of 12a per month after the subscriber has received the complete 26 volumes for his home to use and to enjoy while he is paying for them. A conservative institution such as the Daily Mail does not often assume great chances for loss, and the decision to put out the " Encyclopaedia Britannica" on this liberal plan must have bten based upon the conviction that the lover of books who thus finds this coveted work placed within his reach is too honest not to
". meet the remaining monthly payments e when they fall due. The publishers t announce the final withdrawal of this i, offer on Saturday, April sth, r _
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Taranaki Daily News, Volume XXIV, Issue 89, 26 March 1902, Page 2
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251BECAUSE NEW ZEALANDERS ARE HONEST. Taranaki Daily News, Volume XXIV, Issue 89, 26 March 1902, Page 2
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