Page 3 Advertisements Column 6

Taranaki Daily News, Volume XXIV, Issue 67, 12 March 1902, Page 3

TO THE MAN Who Does M Read Idreifiseaents. WE WOULD SUGGEST a glance at the following facts—practical fact!, and therefore interesting. Ho may make what he likes of th u n>. When J lie Times made its offer of the " ENUYCLOP/EDIA BlilTAN* NIOA " many bought the book who possessed big librarir* and had »njoyed big opportunities of culture; yet they were of the opinion that the bo.<k was • necessity to them. But the " DAILY MAIL " felt sure that there were many who had been passed over by the offer, who wanted the look but could not afford the payment for which The Times offered it. Thsse vtry people the " DAILY HAIL * thought might profit the most by sucli a wo k. It was this large clsss of persons that the proprietors of the ' DAILY MAIL (believing the book to be not only one for the leisured Our Register and for these who ore in rtsy circumstances) hoped to of Subscribers, reach, whbn, some <*e.ks ago, th<y offered the coveted book for a preliminary payment of ss. Tbore wer» many who asked, " Where is this large class to be found ?" Wa may now answer, " In our registrr of subscribers." AnoDg the 30,000 to whom The Times originally supplied copies, there wero fifty-two peeis, intluding Lord Salisbury; thera were a Lord Salisbury fcore of bit=h f >ps, theie were forty-three Member* of Psrand 'i- ment, tl<er«< were flighty office; w n. tha Aimy and Lord Roberts. Navy, from Lrd R borts downward . Mr Kipling w<i* amoni; the lis*-, of authois, and the latx Lord Russell was •ne of the many judges. Finance aid manufactute were represented by some ef the biggest names, That was a register to he proud of. It showed, aa results only can show, in what respect the " ENCYCLOPEDIA BRITTANICA " was held by tbe most distinguished men in the cuuntty. And our registers include men rt nil professions, tra4>s, >icd n oploymsnts, manufacturers engaged in business of every, sort, merThe Business clan's de*l>ns in evrry variety cf goods, wholesale and Man and retail traders, accountants, farmers, draper?, bookkeepOthers ers, and police con*ttides. The wo la'tf'St figur*g ar# ministers and cl rks, followed .-it. sone ttis auce by. engineers, traveling, house factors, and wine merchant*. It comes to this, the " ENCYCLOPEDIA BRITANNICA" is a book for the farmer and tbe manufacturer alike, for the manager First and Last of the factory and the inspect or who comes to visit it, I And all the Way. for the broker who transfers his goods, for the merchant who sells thtm, and for his cle> k, IV the sale stt»« who hands them over the counter, just as it is the book to the doctor, the journalist, the lawyer who attends to the wants ef all, for the soldi- r and sudor who defend their interests, or for the Prime Minister who guides the Policy of tbe Empire. Moreover, the book which has thus been taken up by individuals in every profession and in every grade in society, is tbe same for alt. The Same not only in its contents, but also in its material composiFor Everyone. . turn. The book offered is, in fact, The Times Reprint of the Ninth, and latest addition, published by Messrs A. and 0. Black. There is, therefore, nothing to choose between the set purchased- by the most important among living statesmen and the set wbiob we have sent to the clerk who is doing the duty alloted him at his desk in a eity office. FOR ALL 80RT8 AND CONDITIONS OF MEN Here is a list of some of the occupations followed by those who have alour statement to be true, that the "ENCYCLOPEDIA BRITANNICA" is a book for all sorts and conditions of men. Tbe descriptions are those given to us by subscribers themselves on the order forms sent in. OCCUPATIONS OF SUBSCRIBERS TO THE "DAILY MAIL" OFFER. MANUFACTURERS OPTICIANS HOUSE FACTORS CLERKS INSURANCE BROKERS DAIRYMEN SHIPBROKERS BUTCHERS PAINTERS BARRISTERS ADVERTISING AGENTS BOOKKEEPERS STUDENTS VETERINARY SUR- DENTIBTB ENGINEERS GEONS CASHIERS TRAVELLERS * BOOKSELLEBS DECORATORS MINISTERS ARCHITECTS COMMISSION WINE MERCHANTS HOTEL PROPRIETORS AGENTS CIVIL ENGINEERS CONFECTIONERS SUPERVISOR OF CLOTHIERS CABINETMAKERS MERCHANTS MANUFACTURERS' ACCOUNTANTS AGENTS PLUMBERS SHIPOWNERS CHARTERED AOOOUN- PROPERTY AGENTS TANTS AUTHORS EDITORS DRAUGHTSMEN DRAPERS INSPECTORS SURVEYORS WATCHMAKERS POLICE CONSTABLES PIANO DEALERS TWEED MERCHANTS STATIONERS MARINERS SECRETARIES CASHIERS DECORATORS COMMISSION AGENTS SUPERVISOR OF TAXES BIRD DEALERS WAREHOUSE. MEN SCHOOLMASTERS BUILDERS CONTRACTORS COMPOSITORS CARRIERS EVANGELISM MANAGERS PROVISION MERCHANTS SLATE MERCHANTS SUGAR REFINERS JOURNALISTS LEATHER MERCHANTS FRAME MAKERS MARINERS SECRETARIES MANAGERS COAL MERCHANTS JOINERS PROVISION CHEMISTS GROCERS MERCHANTS FARMERS TEACHERS SLATE MEROVERLOOKERS PHYSICIANS CHANTS GRAIN MERCHANTS BOOT MERCHANTS SUGAR RE- | SHIPPING AGENTS BAKEBS FINERS [METAL MERCHANTS IRON FOUNDERS JOURNALISTS TINSMITHS SOLICITORS LEATHER SCIENCE LECTURERS MINERS MERCHANTS PHOTOGRAPHERS JEWELLERS FRAME ENGINEMEN COPPERSMITHS MAKERS Is no* this a list which amply proves that the " ENCYCLOPEDIA BRIT.' ANNICA "is a book for everyone ? We feel that we have achieved the object for which we undertook this enterprise: we have enabled men of moderate means to purchase tbe greatest work in the world. If, then, you do not posseag the " ENCYCLOPEDIA BRITANNICA"— I 1. Do you realise that it is a book for everybody ? I 2. Do yon realise that it is the greatest book in the world 1 ' 3. Do you realise that you have only to make a preliminary payment of I 88. to get the 25 vols., that you have to save only Sixpence a day in order to complete the purchase price (which is less than half the publisher's price) by monthly instalments of only 12s. 4. Do you realise that if you delay you may be too late, seeing that the limited edition is likely to be taken up even before the time, when, in any ease, the offer would be withdrawn 1 WILL THE MAN WHO DOES NOT READ ADVERTISEMENTS ANSWER THE QUESTIONS? We will send you the complete 25 volumes of The Times Reprint of the Ninth and latest Edition of .the " ENCYCLOPEDIA BRITANThe Bargain. NIOA" npou receipt of a preliminary payment of ss. You may then complete your purchase while you are enjoying the use of the volumes, by small menthly instalment of 12s—less, that is to say, than 6d a day—and when you have done, you will have paid LESS THAN HALF the publisher's price. SOMETHINC NEW. Every subscriber to the " Encyclopaedia Britannica " will receive, without extra ost, an extra (26 tb) volume of nearly 250 pages, giving hundreds of suggestions and outlines for courses of reading upon almost every imaginable topic, thus making the Encyclodsedia available for every member of the family who can read. It points out profit and recreation for everybody This " Handbook of Systematic Headings " has just btnn prepared at great expense, and (required the continued labours of threa emiuiut profescois over four years to prepare. It cannot be obtained separately. ONTHLY PAYMENTS-ORDER FORM. The Subscriber should fill in full) to a South Wall r should fill in and cut out this form and send ii with the o». (or cheqi JJ j ven below. Cheques to be drawn to the order of the Dank of Ne „ Monthly payments to bi made to the Bank of New To the MANAGER, South Wales. Only the first payment of sa. need be The " DAILY MAIL," sent to the "Daily Mail." Subsequent payments to N Z Office Gov't. Life Ins. Bld'g. ba ,n - dc ,'?, ""•' Ba " k of New S"""' w »'«. WeliiiiKiou, P.O. Box 285, Wellington, N.Z. Z-. of " s Brancto - Please send me Thb Encyclopaedia Biutannica, 25 Vols. (Bth Edition) at "%• f the prices mentioned below. \ s g I enclose 55., and I agree to complete my purcliase of the work as follow: £ g For the Cloth Bindings Thirty further payments of 12s. per month For the Half Morocco do do do 16». „ -|i §.! For the Three-quarter Levant* do do 18s. „ •Jjij*' j. §' For the Full Morocco do do 225. „ % i Is, The first of these monthly payments to be tua<*~ "-"""■-'•"'"•"-■-'• , ■■■' ' s '£ and the succeeding payments on the corret >on § payments are complete I engage that the vo' umi v \ Please also send a Rkvolvino Hookcask, foi Strike out adjoining paragraph if I whirh I agree to make (after the payments foi Bookcase not desired. f ,lic 15 °°ks have been complete*!) furliwi J nioi Lhly payments of the same amount until 1 shall have paid 63 Shillings for the Bookcase. N.B.—ln the case of the Three-quarter Levant Special Binding the purchase of the Bookcase will be completed by 3 monthly payments of 18s., and one final payment of 9s. [Address'] ..,. ...[Occupation] I sN.P. News, J. 7. ] Address the Package to I . V .... („. oc Wnllintrtnn n„, m „,l Wnllinrrl.nr, ,M.rrio,r,. tvJI.I l,u v„Ku,.^il.,.r-1 The case containing the 25 vols, weighs about 2101bs. Cost of carriage may b learned upon application to local Railway and Steamship agencies. The Book case weighs 841bs. CASH SUBSCRIPTIONS-PRICES. The prices have been fixed at the lowest possible point for the benelit of those who prefer to make Monthly payments. A discount averaging 10 per cent, on the Monthly payment prices is allowed on'subscriptions accompanied by cash in full. Those who prefer to pay cash in advance should therefore remit m follows:—Cloth, £l7; Half Morocco, £22; Three-quarter Levant, £81; FulL Morocco, £29. If Bookcase is desired, £3 additional should be remitted. I